The steady rise of the Indian app market in 2019 has now irrevocably altered the dynamics of the local ecosystem.
App marketers, given additional resources and better analytics, are now finding greater success in their remarketing and retention campaigns, while non-organic installs are quickly growing in volume across the board.
Digital fraud – also tethered to this rise in ad spending – has grown into a worrying challenge for all marketers.
Finally, India’s local apps have come back in full force this year, recapturing from Chinese apps their original position as the largest group in the top 200 apps.
The 2019 report offers readers a number of mobile app insights on the growing Indian market:
- Data and insights on 6.5 billion overall installs across 3,300 apps (with at least 1,000 monthly installs per app) from Q2 and Q3 2018 & 2019
- Analysis of non-organic installs by state
- User acquisition, retention, and remarketing trends across verticals
- Fraud rates by fraud attack categories and across verticals
Also included are key recommendations for app marketers operating in India on how to take advantage of these mobile app trends.