Diwali still anchors India’s festive season, but its real momentum builds well before the festival. Shopping’s biggest week lands ahead of Diwali, while Finance’s biggest week follows it. Timing, more than any single day, is what shapes performance this season.

India Festive Report 2026 builds on that momentum, from its earliest signs in mid-August through the final week of October, measuring installs, monetization, ad spend, and fraud across seven verticals to show how gaming, e-commerce, and finance each capture the festive season differently.

From Navratri’s install surge to Finance’s post-Diwali revenue spike and Shopping’s pre-Diwali front-loading, this report shows where festive demand concentrates, where it’s already spent by the time Diwali arrives, and where fraud exposure follows a calendar of its own.

The report covers:

• Installs, remarketing, monetization, retention, and fraud benchmarks across seven verticals and both platforms: Gaming, Finance, Shopping, Entertainment, Food & Drink, Travel, and Utility & Productivity
• Data sample: 2.1B installs, 5B remarketing conversions, and $700M in UA and remarketing ad spend analyzed across India’s festive window in 2025
• Strategic guidance for marketers navigating Navratri timing, post-Diwali monetization windows, and standing fraud exposure in Finance and Travel