Product news
Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution
Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.
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726 results for "App marketing"
Blog
What is the Protected Audience API and does it change remarketing?
With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.
Blog
Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics for stopping fraudulent networks
Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics to stop fraudulent networks using machine learning & clustering methodology.
Reports & guides
The AppsFlyer Performance Index: Country Edition
Discover top-performing countries and exclusive growth opportunities for app campaigns with the first-ever Country-based edition.
Glossary
Hybrid app
When should you use a hybrid app and what are its advantages & disadvantages? Also, learn how it differs from native, web & cross-platform apps.
Blog
How to use ChatGPT to market your app [50+ prompts]
Learn how ChatGPT can revolutionize app marketing with new insights, time-saving techniques, and prompts for you to use.
Blog
20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.
Blog
Got an app? Now what? Here’s how to increase app downloads
Got an app? Now what? Tracking, prioritizing ASO & localization are part of the strategies that will help you to boost and increase app downloads.
Customer stories
Scaling the largest virtual real estate metaverse with AppsFlyer measurement
Find out how Upland scaled the largest virtual real estate metaverse with AppsFlyer measurement that increased both installs and app revenue YoY.
Blog
The essential KPIs for apps and how to track them
Learn to analyze & track key performance indicators for apps: Performance app KPIs, engagement app KPIs, and acquisition & revenue app KPIs.
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