Blog
The impact of Apple’s EU DMA changes: which path is worth taking?
Apple's EU DMA response sparks debate; However, our analysis reveals that the proposal's feasibility varies, with some scenarios showing promise.
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799 results for "App marketing"
Blog
App Trends and C-Level Predictions for 2024
We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.
Product news
Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution
Discover the secret to success in creative marketing with AppsFlyer's Creative Optimization solution. Boost your campaigns by unlocking winning formulas.
Customer stories
Exceeding ROI by 55% by optimizing for high-value users and in-app conversions
Learn how Casas Bahia increased ROI by 55% by optimizing for high-value users and in-app conversions using AppsFlyer's measurement suite.
Customer stories
Increasing in-app revenue by 29% with audience segmentation and creative optimization
Learn how Carrefour increased in-app revenue by 29% with creative optimization and segmentation using AppsFlyer Audiences solution.
Customer stories
Driving 7X ROI with a powerful remarketing strategy
Learn how Burger King Brazil 7X their ROI and lowered CPA by 20% using smart audience segmentation for a focused remarketing strategy.
Customer stories
Doubling in-app purchase conversion with smart, multi-channel user acquisition
Learn how Tee studio used Measurement Suite to gain a holistic view of their performance, understand in-app behaviors and their marketing efforts.
Customer stories
Mastering customer segmentation & boosting re-marketing conversions by 35%
How Zepto mastered customer segmentation to boost their remarketing conversions by 35% using Audiences and AppsFlyer's deep linking solution, OneLink.
Blog
How to implement gamification and enhance your app’s user experience
Read how app gamification can elevate your user experience. Uncover expert tips and see real life examples that actually worked.
Reports & guides
Attention Retention! 2023 app retention benchmarks report
Attention Retention! Daily retention rates drop by 12% in 2023. Read more to uncover trends, insights, and best practices to improve retention rates.
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