Blog
Subscription-based apps: How to set yourself for success
Explore subscription monetization strategies with this guide, covering pricing models, their pros and cons, and best practices for user engagement.
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737 results for "App marketing"
Blog
After 15% slump due to the economic downturn, global app install ad spend is projected to rise 20% to $94.9B in 2025
Discover app install ad spend's changing landscape of 2023: Economic fluctuations, privacy changes, and measurement advancements.
Customer stories
How using advanced marketing increased retention by 5X
The Vietnamese company faced challenges with accurate attribution. Using AppsFlyer's solutions resulted in increased conversions & retention rates.
Customer stories
Driving app growth through personalized campaigns at scale
The gaming company experienced low engagement & hindered revenue growth. Adopting AppsFlyer solutions led to increases in installs & revenue.
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Top gaming investor: Bringing performance marketing from mobile to PC and console is ‘super interesting’
To discuss the exciting world of cross-platform gaming and PC&C, we talked with gaming industry veteran and investor Eric Kress.
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Level Up: Cracking the code to PC game marketing in 2023
Master 2023's PC game marketing trends with this insightful blog post, covering Steam strategies, UA channels, and performance measurement.
Blog
How to map a successful app user journey in 8 easy steps
Are you sure that users are using your app in the best way possible? Read about the different app user journey stages & our key steps for success.
Blog
Why a new game classification in the app stores is in order
Read up on why the current taxonomy that classifies mobile games in app stores needs an update and some ways to get it right.
Blog
Alternative traffic sources for fintech mobile apps you need to know about in 2023
Fintech apps are on fire (& so is the competition). Check our list of alternative ad channels that could help to optimize your fintech app’s campaigns.
Customer stories
Driving growth through omnichannel (re)marketing: a hyperlocal retail chain’s success story
Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.
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