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741 results for "App marketing"

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7 pitfalls to watch out for when measuring your in-app purchases

In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.

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The impact of Apple’s EU DMA changes: which path is worth taking?

Apple's EU DMA response sparks debate; However, our analysis reveals that the proposal's feasibility varies, with some scenarios showing promise.

Blog

App Trends and C-Level Predictions for 2024

We spoke to some of the biggest names in mobile marketing to hear their predictions for the year ahead. Spoiler: It's going to be a rollercoaster.

Product news

Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution

Discover the secret to success in creative marketing with AppsFlyer's Creative Optimization solution. Boost your campaigns by unlocking winning formulas.

Customer stories

Exceeding ROI by 55% by optimizing for high-value users and in-app conversions

Learn how Casas Bahia increased ROI by 55% by optimizing for high-value users and in-app conversions using AppsFlyer's measurement suite.

Customer stories

Increasing in-app revenue by 29% with audience segmentation and creative optimization

Learn how Carrefour increased in-app revenue by 29% with creative optimization and segmentation using AppsFlyer Audiences solution.

Customer stories

Driving 7X ROI with a powerful remarketing strategy

Learn how Burger King Brazil 7X their ROI and lowered CPA by 20% using smart audience segmentation for a focused remarketing strategy.

Customer stories

Doubling in-app purchase conversion with smart, multi-channel user acquisition

Learn how Tee studio used Measurement Suite to gain a holistic view of their performance, understand in-app behaviors and their marketing efforts.

Customer stories

Mastering customer segmentation & boosting re-marketing conversions by 35%

How Zepto mastered customer segmentation to boost their remarketing conversions by 35% using Audiences and AppsFlyer's deep linking solution, OneLink.

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