Blog
Level Up: Cracking the code to PC game marketing in 2023
Master 2023's PC game marketing trends with this insightful blog post, covering Steam strategies, UA channels, and performance measurement.
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741 results for "App marketing"
Blog
How to map a successful app user journey in 8 easy steps
Are you sure that users are using your app in the best way possible? Read about the different app user journey stages & our key steps for success.
Blog
Why a new game classification in the app stores is in order
Read up on why the current taxonomy that classifies mobile games in app stores needs an update and some ways to get it right.
Blog
Alternative traffic sources for fintech mobile apps you need to know about in 2023
Fintech apps are on fire (& so is the competition). Check our list of alternative ad channels that could help to optimize your fintech app’s campaigns.
Customer stories
Driving growth through omnichannel (re)marketing: a hyperlocal retail chain’s success story
Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.
Blog
Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Product news
Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution
Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.
Blog
What is the Protected Audience API and does it change remarketing?
With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.
Blog
Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics for stopping fraudulent networks
Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics to stop fraudulent networks using machine learning & clustering methodology.
Glossary
Hybrid app
When should you use a hybrid app and what are its advantages & disadvantages? Also, learn how it differs from native, web & cross-platform apps.
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