The AppsFlyer Performance Index: Country Edition


Mobile apps have taken the entire globe by storm. For marketers, this means lots of campaign options to work with. But in which countries is it recommended to run? And, equally important, where is it not?

The AppsFlyer Performance Index – Country Edition is the industry’s first geo-based ranking looking to answer just that!

We’ve analyzed 18 billion app installs of nearly 30,000 apps, and factored 9 metrics covering market reach, user value and cost of media, ad spend, and especially penetration potential to highlight new market discovery.

What’s inside?

  • High and low performing markets in 13 gaming genres and 24 non-gaming categories – for Android and iOS
  • Rankings for user acquisition and remarketing campaigns
  • Exclusive growth opportunities and campaign performance comparison between countries
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