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Introducing new horizons in app marketing: beyond app campaigns
Read more about reaching beyond the confines of app campaigns and look to the potential of the web for new opportunities in web-to-app marketing.
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Reports & guides
The state of ad creatives in app marketing: 2024 edition
Read the first data report on creative ads. Find out about AI-driven performance analysis and hear from leading experts at TikTok and SciPlay.
Reports & guides
The state of eCommerce app marketing
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Navigating an economic downturn: 3 ways to utilize SEO to boost your app marketing growth
Explore 3 effective methods to leverage your SEO techniques. Supercharge your marketing growth and stay ahead in challenging times.
Reports & guides
The state of app marketing for subscription apps – 2023 edition
Are you looking to capitalize on the subscription economy? Get this report to gain real insight into marketing subscription apps in 2023 and beyond.
Reports & guides
The state of eCommerce app marketing – 2023 edition
Economic downturn? Tight budget? Privacy? Read our 2023 eCommerce app marketing report so you can get ready for an eventful holiday season.
Blog
Why app personalization is crucial for mobile app marketing and how to get it right
Want to create an effective app personalization? Read to learn what makes it crucial for your mobile app marketing strategy and how to get it right.
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FOMO-inducing facts that should sway your CMO to go all in on app marketing
A well-planned app marketing strategy is super important, but do others think the same? Read how to sway your CMO to go all in on app marketing.
Blog
21 app marketing strategies to charge up user acquisition and retention
Interested in a great app marketing strategy? Read the tactics you should use in order to get your app noticed, maximize downloads & retain users.
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Hunker down or double down? Recession-proof app marketing success strategies
Hunker down or double down? Read our blog post to learn the best recession-proof app marketing success strategies.
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