Customer stories
Improving the customer journey with attribution and marketing analytics
Discover how Practo partnered with AppsFlyer to better understand and optimize its mobile growth, customer engagement, and retention.
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753 results for "App marketing"
Customer stories
Acquiring high quality mobile gamers with AppsFlyer and Liftoff
By continuously syncing its user engagement data via AppsFlyer, ZiMAD provided Liftoff with fresh, real-time data for campaign optimization.
Customer stories
Working faster, marketing smarter with deep integrations
See how Game Circus used AppsFlyer for greater agility, insight, and confidence to spend and optimize its ad dollars and deliver higher net profits.
Blog
AppsFlyer has landed in London and Berlin
We're thrilled to officially announce that we’ve expanded our global footprint with the opening of the company’s first European offices.
Blog
AppsFlyer raises an additional $20M in Series B funding
In 2015, AppsFlyer established itself as the industry standard in mobile attribution. This new funding will allow it to remain a measurement authority.
Customer stories
Accelerating app growth in Africa powered by smarter decisions
Learn how AppsFlyer help Jiji improve UA and performance measurement resulting in more efficient marketing spend and more than 5M app installs.
Reports & guides
Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy
Learn how to grow and retain mobile banking users while ensuring trust, privacy, and measurable ROI.
Glossary
Data-driven attribution
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
Blog
The force of AI in ad fraud: fighting innovation with innovation
AI is both a catalyst and a solution for ad fraud. Learn how AI-driven fraud detection can help you fight sophisticated scams and protect your ad budget.
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