Blog
AppsFlyer raises an additional $20M in Series B funding
In 2015, AppsFlyer established itself as the industry standard in mobile attribution. This new funding will allow it to remain a measurement authority.
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Customer stories
Accelerating app growth in Africa powered by smarter decisions
Learn how AppsFlyer help Jiji improve UA and performance measurement resulting in more efficient marketing spend and more than 5M app installs.
Glossary
Data-driven attribution
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
Reports & guides
[Report] India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
Blog
The force of AI in ad fraud: fighting innovation with innovation
AI is both a catalyst and a solution for ad fraud. Learn how AI-driven fraud detection can help you fight sophisticated scams and protect your ad budget.
Blog
Understanding ad metrics: A guide for digital marketers
Dive into everything ad metrics. Which ad metrics to measure, with specific metrics for mobile ads alongside best practices and future trends.
Blog
Touchdown! Fetch Super Bowl ad drives massive QR code engagement
Discover how Fetch’s Super Bowl ad leveraged a QR code to drive massive app installs and engagement in real-time.
Glossary
Post-roll ads
Learn all about post-roll ads and how they compare to other in-stream ads. Understand their benefits, downsides, and best practices.
Reports & guides
[Report] Ramadan in SEA & Pakistan from 2024
Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
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