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The beginners guide to custom product pages
With custom product pages you can design multiple pages on the app store. Learn how and when to use CPP, and the key steps to configure them.
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How can you truly trust your ROAS?
Return on ad spend data is a key metric for optimizing campaigns and budget allocation, but do you know your true ROAS numbers? Read to know.
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Six essential skills every UA team lead needs
Learn what skills you need to learn in order to improve your chances to be hired as a UA team lead, plus tips on how to build a user acquisition team.
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A growing focus on owned media paves the new digital sustainability direction
With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.
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How digital sustainability can help drive more value during the holiday season
Explore additional ways to capitalize on known marketing tactics and read about cost effective solutions to drive more value in the holiday season.
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Overcoming a challenging holiday season through digital sustainability
The world economy is undergoing a recession - Read & learn how to optimize existing funnels, and stream customer experiences to gain advantage.
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How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
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Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
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All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
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