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SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
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769 results for "App marketing"
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Android Privacy Sandbox is coming: What should marketers do next?
We outlined primary changes that Android's Privacy Sandbox will bring. Read how marketers can prepare for shifts in measurement & remarketing.
Glossary
Media mix modeling (MMM)
How does MMM work? Read about the measurement elements, advantages & disadvantages, and learn the 4 phases of media mix modeling.
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The beginners guide to custom product pages
With custom product pages you can design multiple pages on the app store. Learn how and when to use CPP, and the key steps to configure them.
Blog
How can you truly trust your ROAS?
Return on ad spend data is a key metric for optimizing campaigns and budget allocation, but do you know your true ROAS numbers? Read to know.
Blog
Six essential skills every UA team lead needs
Learn what skills you need to learn in order to improve your chances to be hired as a UA team lead, plus tips on how to build a user acquisition team.
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A growing focus on owned media paves the new digital sustainability direction
With the current financial climate, and uncertainty of the advertising industry, the growing focus in 2023 will be increasing reliance on owned media.
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How digital sustainability can help drive more value during the holiday season
Explore additional ways to capitalize on known marketing tactics and read about cost effective solutions to drive more value in the holiday season.
Blog
Overcoming a challenging holiday season through digital sustainability
The world economy is undergoing a recession - Read & learn how to optimize existing funnels, and stream customer experiences to gain advantage.
Blog
How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
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