Glossary
Return on ad spend (ROAS)
What is ROAS, how to calculate it, why does it matter for marketers, and how can you improve it? Find out everything you need to know inside.
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745 results for "App marketing"
Reports & guides
How to deliver a winning creative strategy
Master the art of how to deliver a winning creative strategy including, which KPIs to measure, best practices, winning examples and the impact of AI.
Blog
Why unbiased measurement in 2024 is key in the age of privacy, AI, and 1st party data
Discover the importance of having an unbiased partner in 2024 to navigate the ever-changing world of privacy in mobile marketing.
Customer stories
Unlocking UA and boosting CTR by 52% with holistic creative optimization
Learn how Ace games, through holistic creative optimization, achieve an 80% success rate on their ad creatives and increased CTR by 52%.
Blog
The creative testing blueprint: Strategies for high-impact ad campaigns
Discover strategies for achieving high-impact campaigns through creative testing. Dive into the world of data-driven creativity and elevate your campaigns.
Blog
My ROAS is dropping! What should I do?
Ensure your advertising campaigns remain profitable with these tips on how to prevent a drop in your ROAS while delivering improved ad performance.
Blog
Where to invest: the value of continuing to invest in paid media during a recession
Learn why continuing to invest in paid media can be a game-changer for your business during economic downturns and keep you one step ahead.
Blog
Show me the money! Why marketers should focus on payback periods and cash flow in 2023
In this blog, we’ll explore how the economic climate has created a new stage in the evolutionary process, and what you can do to come out on top.
Glossary
Data management platform (DMP)
Discover how a data management platform (DMP) can help you collect, organize, and activate your customer data for smart app growth.
Blog
SKAN 4.0: Industry perspectives
To discuss the latest changes & how to utilize the new capabilities, we chatted with our partners at Liftoff, Google & Snap about all things SKAN 4.0.
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