Blog
18 metrics eCommerce marketers should measure
To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.
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730 results for "App marketing"
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
Use cases
OneLink API: Driving seamless user experiences at scale
The OneLink REST API provides programmatic access to seamlessly generate, read, modify, and delete deep short links at scale.
Blog
7 ASO tips to increase organic installs like a pro
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
Reports & guides
The State of Finance for Marketers in APAC – 2026 Edition
The State of Finance for Marketers in APAC 2026 analyzes finance app installs, paid acquisition, remarketing, retention, revenue, and fraud trends across Southeast Asia, India, ANZ, and Northeast Asia. Discover how capital discipline, platform mix, lifecycle investment, and cross-border spend are reshaping finance marketing performance in 2026
Reports & guides
[Report] The State of Finance for Marketers in APAC – 2026 Edition
The State of Finance for Marketers in APAC 2026 analyzes finance app installs, paid acquisition, remarketing, retention, revenue, and fraud trends across Southeast Asia, India, ANZ, and Northeast Asia. Discover how capital discipline, platform mix, lifecycle investment, and cross-border spend are reshaping finance marketing performance in 2026
Reports & guides
Winning the mobile banking growth race – Your ultimate guide to trust and growth in the age of privacy
Learn how to grow and retain mobile banking users while ensuring trust, privacy, and measurable ROI.
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