Blog
How to piece the measurement puzzle together
In this blog post, we're going to look into the pros and cons of last click vs. impact measurement, and how you could make the most of both.
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760 results for "App marketing"
Reports & guides
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
Reports & guides
All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
Blog
How to attract talent to fuel a mobile-first enterprise
To help you compete with younger startups, here are five actionable tips on how to attract top talent to fuel a mobile-first enterprise.
Customer stories
Uncovering massive optimization opportunities with cross-device attribution
Find out how AppsFlyer’s holistic web and app attribution eliminated data silos and enabled Sweetgreen to measure their full customer journey.
Glossary
In-game purchase
What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.
Blog
Staying ahead of the game: Mobile gaming challenges, trends, and opportunities in 2022
Staying ahead of the game: Read everything you need to know about the biggest mobile gaming challenges, trends and opportunities in 2022.
Glossary
GAID (Google Advertising ID)
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
Use cases
How 6 successful brands attract and keep customers with deep links
Here’s how six brands use deep linking to give their app users a better experience and unlock higher performance from paid and unpaid channels.
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