Glossary
Data-driven attribution
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
Filter by
806 results for "App marketing"
Blog
Automate your ad personalization with dynamic product ads
Learn about how dynamic product ads improve personalization. Get step by step guidance for how to set up a campaign and best practices to follow.
Glossary
Cost per sale (CPS)
Learn all about the key metric cost per sale (CPS), how to calculate, the advantages of using it, and best practices for how to reduce your CPS.
Glossary
Linear attribution
Dive into what is linear attribution. Learn how to measure it, how it compares to other attribution models, its benefits, limitations, and when to use it.
Blog
SKAN vs. Sandbox: what advertisers need to know
Examine the similarities and differences between SKAN and Privacy Sandbox including reporting, data granularity, bit-based attribution, and more.
Blog
A comprehensive guide to dynamic creative optimization in 2024
Everything you need to know about dynamic creative optimization including how it works, benefits, best practices and future trends to watch out for.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Blog
How to Use AI to Boost Your ASO
Learn all about the role of AI and how it can help you boost your ASO. Read how to incorporate AI in ASO including practical examples.
Blog
Your no-BS guide to successful ad creatives
Learn everything you need to know about ad creatives. Why they are important, how to avoid the main challenges, and see some winning examples.
Reports & guides
The Indian Cricket season report: 2024 Edition
Explore the latest app marketing insights for the Indian cricket season 2024. Dive into trends, benchmarks and expert tips to ace this year's season.
Try searching for
