Reports & guides
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Validate your AASA file for Universal Links. Check syntax, accessibility, App IDs, paths, and more with AppsFlyer’s AASA Validator.
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741 results for "App marketing"
Reports & guides
The State of eCommerce for Marketers in India – 2026 Edition
Explore why India's eCommerce installs are surging 5x faster than the global average, and how remarketing and retention are shaping the next stage of growth. Data-backed benchmarks on installs, spend, retention, and fraud across India's Shopping vertical.
Customer stories
How Snabbit Cut Customer Acquisition Costs by 35% While Scaling Instant Home Services on iOS
Snabbit rebuilt iOS measurement with AppsFlyer to cut CAC by 35%, improve attribution visibility by 40%, and lift install-to-new-user conversion by 12% across Indian markets.
Blog
AEO Attribution & ChatGPT Ads Attribution: Measure Every Customer AI Is Sending You
AppsFlyer now attributes both paid ChatGPT Ads and organic AEO traffic across 8 AI engines and 13 search engines. No added cost — built on your existing deep linking setup.
Customer stories
Autodoc Lifts ROAS by 135% with Predictive Audience Targeting
Autodoc tested AppsFlyer Predictive Audiences against manual lists on Meta and TikTok — and won on ROAS, conversion rate, and Cost per Purchase on both iOS and Android.
Reports & guides
[Report] The State of Finance for Marketers – LatAm 2026 Edition
How are banking, wallet, credit, and investment apps growing across Brazil, Mexico, Argentina, Colombia, Peru, and Chile? Get the 2026 LATAM finance app report from AppsFlyer, Sensor Tower, and Google Ads.
Customer stories
How SoundCloud Uncovered Hidden Revenue by Bringing Mobile Measurement Standards to Web
SoundCloud found that 1 in 10 web-acquired users became active on mobile — revenue that had been credited to organic. See how mobile-grade web measurement changed where they invest
Reports & guides
[Report] India Festive Report – 2026 Edition
Explore why E-commerce, Finance, and Entertainment each peak on different weeks this festive season. Uncover installs, monetization, retention, and fraud trends across seven verticals.
Blog
Cross-platform measurement: the complete guide for 2026
Learn how cross-platform measurement unifies mobile, web, CTV attribution data to reveal true ROAS and LTV.
Blog
The Optimal Tech Stack for the AI Era
Most marketing stacks have the tools but lack coherent infrastructure. See the four structural fault lines undermining AI-era performance — and how to build a measurement-led stack.
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