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View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
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743 results for "App marketing"
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
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Mobile Measurement Set the Standard. Web Is Finally Catching Up.
Web measurement is evolving with mobile-grade attribution, signals, and unified performance insights.
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What eCommerce brands get wrong about retail media measurement
Retail media ROAS varies by network. Learn why independent measurement is key for smarter budget decisions.
Blog
Instagram deep links: how to create, use, and measure them
Learn what Instagram deep links are, why the walled garden breaks standard links, how to create them, and how to measure attribution
Reports & guides
The State of eCommerce for Marketers – 2026 Edition
Explore 2026 eCommerce marketing trends, from remarketing dominance to AI insights. Plan smarter campaigns.
Blog
Facebook deep linking: How it works, why it breaks, and how to fix it
Learn how Facebook deep linking works, why links break on iOS, and how to get customers into your app from every touchpoint.
Blog
Android deep linking: how it works (and why most setups fail)
Learn what an Android deep link is, how Android deep linking works, and how to build reliable deferred deep links that improve attribution, retention, and conversions.
Reports & guides
The State of Fraud for Marketers — 2026 Edition
Explore 2026 ad fraud trends, gaps, and insights. Learn where installs go missing and how to protect growth.
Reports & guides
[Report] The State of Fraud for Marketers – 2026 Edition
Explore 2026 ad fraud trends, gaps, and insights. Learn where installs go missing and how to protect growth.
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