Blog
The data has spoken: Why Black Friday 2020 will be one for the record books
Data from Black Friday in 2019 as well as the pandmic-driven surge which surpassed it spell one thing: Black Friday 2020 will be bigger than ever.
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760 results for "App marketing"
Blog
Was 2020 a game-changer for mobile gaming?
2020 was big for gaming apps. We analyzed 9 billion installs for some answers. Find out the latest gaming trends across the globe.
Blog
Why attribution and cost data are better together to achieve true ROI
ROI is an elusive metric in app marketing as it's dependent on accurate attribution and cost data. Read why working with different providers is risky.
Blog
18 metrics eCommerce marketers should measure
To keep your shopping app engaging and profitable, here are the KPIs you should measure as a mobile app marketer in the holiday season.
Blog
Pitfalls of modeling LTV and how to overcome them
LTV models are the heart of app marketing, but predicting them can be challenging. Here's all you need to know about from the experts.
Use cases
Necessary cautions when blocking fraud in real-time #foolsnomore
While marketers would like to block mobile fraud in real-time, overzealous blocking is risky - learn how we validate fraud signatures.
Use cases
OneLink API: Driving seamless user experiences at scale
The OneLink REST API provides programmatic access to seamlessly generate, read, modify, and delete deep short links at scale.
Blog
7 ASO tips to increase organic installs like a pro
Without the right positioning, you will never organically reach your target app users. These ASO tips from TheTool will ensure you most often do.
Blog
View-through attribution: The good, the bad, and the ugly
View-through attribution in app marketing occurs when ad impressions served to users is given credit for delivering app installs. Read more inside.
Customer stories
Transforming the impact of owned media with deep linking
Find out how Treatwell's marketing team was able to realize 33% year-over-year reduction in their user acquisition costs leveraging AppsFlyer.
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