Blog
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
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769 results for "App marketing"
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
Blog
All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
Blog
How to attract talent to fuel a mobile-first enterprise
To help you compete with younger startups, here are five actionable tips on how to attract top talent to fuel a mobile-first enterprise.
Customer stories
Uncovering massive optimization opportunities with cross-device attribution
Find out how AppsFlyer’s holistic web and app attribution eliminated data silos and enabled Sweetgreen to measure their full customer journey.
Glossary
In-game purchase
What is an in-game purchase and how does it work? Learn all you need to know inside AppsFlyer mobile marketing glossary.
Glossary
GAID (Google Advertising ID)
What is GAID, why it’s important and what the future holds for it? Read everything you need to know in our mobile marketing glossary.
Use cases
How 6 successful brands attract and keep customers with deep links
Here’s how six brands use deep linking to give their app users a better experience and unlock higher performance from paid and unpaid channels.
Glossary
Identifier for vendors (IDFV)
What are mobile interstitials and how can you use them to get the most out of your campaign? Find out everything you need to know inside.
Blog
How lightweight hyper casual games became the heavyweights of mobile gaming
In this blog, we’ll discuss the key characteristics and various game mechanics, as well as global trends, monetization methods, and best practices.
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