Customer stories
Boosting overall conversions by 137% with deep linking & audience segmentation
Find out how Sayurbox improved overall conversions by 137% thanks to AppsFlyer's Deep Linking and Audiences tool.
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806 results for "App marketing"
Glossary
Dormant users
Why do users become dormant, how do you identify them & how do you win them back? Learn all that plus what does dormant mean for your app?
Blog
Testing a multi-billion dollar black box
Does SKAdNetwork even work? We tested SKAN main use case, direct click-to-install flows. It wasn’t simple, but the results were 100% accurate.
Glossary
Ad inventory
Learn everything you need to know about ad inventory including why it is so important, its different types, how to calculate it, and how to buy & sell it.
Glossary
Retention rate
Learn everything you need to know about retention rate including why it is so important, how to calculate it, and how to improve this important metric.
Customer stories
Saving over $1 million in fraudulent ad spend by blocking fraud with Protect360
Find out how AppsFlyer saved Miles from spending over $1 million on fraudulent users in just one month by blocking all types of mobile ad fraud.
Customer stories
Fraud-free attribution saves $470k
Find out how Mistplay, a gaming loyalty rewards app, saved $470k + in 2022 by eliminating fraud, and also gained a 72% growth in active users.
Blog
Simplifying SKAN 4.0: 5 features that will help you master the changes
Is SKAN 4.0 the most friendly or most complicated version of SKAdNetwork to date? Read how AppsFlyer supports & simplifies it for its customers.
Blog
Boost your profitability with a single source of truth
Distribution measurement is not a single perspective anymore. With a single source of truth, you can now bid higher, spend more, and justify it.
Glossary
Cost per mille (CPM)
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.
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