Glossary
Ad publisher
What is the role of an ad publisher in the programmatic advertising ecosystem? Learn everything you need to know in our marketing glossary.
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737 results for "App marketing"
Blog
You don’t know what you don’t know – The true cost of data inaccuracies
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Customer stories
Improving user acquisition and customer experience with OneLink
Discover how Letyshops was able to generate a remarkable reach of almost 500 million users which resulted in a total of over 700,000 app installs.
Use cases
The mobile return on experience opportunity in shopping
This post will clarify why app customer experience is hitting its stride in shopping, and why the ROX proposition will continue to pay dividends.
Glossary
Average revenue per daily active user (ARPDAU)
What is ARPDAU, how do you calculate it, what are its pros and cons, and how can you increase it? Read all about it inside.
Glossary
Homomorphic encryption (HE)
What is homomorphic encryption, and what are its benefits and limitations? Learn more in our mobile marketing glossary.
Glossary
Privacy preserving technologies (PPTs)
What are privacy preserving technologie, and what are thier two main models? Learn more in our mobile marketing glossary.
Customer stories
Expanding the UA funnel while lowering cost per install
Find out how by using AppsFlyer Xpend solution, Lokal App was able to scale quickly while reducing the cost per install, based on real-time insights.
Glossary
Last-click attribution
What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.
Blog
The mobile-first design essentials for 2022
What is mobile-first design, what are its principles and best practices, and how should you implement a mobile-first process? Find out in this post.
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