Glossary
Weekly active users (WAU)
What is WAU? Read how to increase your weekly active users, learn the formula to calculate them, and find out the benefits of using this metric.
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Glossary
BVOD (Broadcaster Video on Demand)
What is a BVOD? Learn about the key broadcaster video on demand providers, popularity, benefits, and its difference from AVOD, SVOD & TVOD.
Glossary
MVPD (Multichannel Video Programming Distributor)
What is MVPD? Learn how multichannel video programming distributor works, the difference between VOD & VPD, and why vMVPD is still relevant.
Blog
Get ready for the age of CTV domination: The complete guide to Connected TV
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.
Customer stories
Consolidated reporting and better attribution cut CPI by 15% and hike conversions by 10%
Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.
Glossary
Ad tag
What are ad tags, what are the most common types and how do they work? Learn everything you need to know in our mobile marketing glossary.
Glossary
Programmatic guaranteed
How does programmatic guaranteed works? Learn about the benefits for publishers & advertisers and compare it vs PMP and vs preferred deals.
Glossary
Preferred Deals
How do preferred deals (aka programmatic non-guaranteed) work? Learn about benefits and disadvantages for publishers and advertisers.
Glossary
Walled Garden
What are walled gardens and how they are being used? Learn about the pros and the cons and read about the future of Walled garden in AdTech.
Blog
61.3% of enterprises are strongly mobile-first. This article is for the other 39%
61.3% of enterprises are strongly mobile-first. If your company isn't there and hasn’t yet made mobile interactions a top priority, this article is for you.
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