Use cases
What’s the buzz around audience optimization?
Lack of measurement and attribution is hurting your marketing efforts. See how AppsFlyer's Audiences solution can help fix it.
Filter by
765 results for "App marketing"
Customer stories
Achieving player re-engagement to amplify user acquisition
For game developers such as Garena, fair and well-balanced attribution metrics are crucial to any successful campaign. Find out more inside.
Blog
Google insider tips to bring your creative assets to the next level
Creatives help drive digital marketing campaign performance, but they're hardly intuitive to make. Here are some of Google's insider tips.
Blog
Choosing your mobile media sources: How many are enough?
Media source diversification is important but difficult for marketers of all UA scales. Here is the breakdown of how many sources you need.
Blog
Why a closed source SDK is essential when fighting fraud
In the fight against fraud, no solution is perfect: Mobile marketers must pause and ask themselves if they have the right intentions and arsenal.
Customer stories
Leveraging the power of audience segmentation to boost reactivation
Find out how Hotstar created relevant audience segments and witnessed a growth of 27% in its reactivation rate, using AppsFlyer Audiences tool.
Blog
Ad fraud in Vietnam: Challenges and solutions
Which fraud types are most common in Vietnam? How can you prevent it from polluting your data and wasting your marketing budget?
Customer stories
Leveraging Audiences to boost ROI and optimize acquisition strategy
Discover how by using AppsFlyer, beauty brand Nykaa built smart, dynamic and targeted audience segments and increased retention rate by 55%.
Use cases
OTT media buying and test strategies
Learn how to scale your CTV strategy with our beginner's guide to OTT media buying, covering media sources, ad formats, targeting, and more.
Customer stories
Diversifying user acquisition channel strategy with confidence
AppsFlyer Protect360 anti-fraud suite blocked 30% of PSafe's mobile installs as fraudulent, contributing to 43% in budget savings and a 141% boost in ROI.
Try searching for
