What is Brand Safety?
Brand safety is a digital marketing definition referring to channels and practices meant to help the advertiser avoid any placement or context that could harm the advertiser’s brand and reputation. This will usually refer to channels excluding sexual content, violence, hate speech and other content types along these lines.
Why Is This Important:
Brands are very sensitive as to the way they are presented, in which context and form and to which audience. As fraudsters usually look for loopholes and market gaps they can exploit to make a bigger profit, they will often try and place sensitive brand-safe campaigns (usually ones with high payouts) in non brand safe placements- usually available for a cheaper price. This is where domain or app spoofing could also come into play, as fraudsters will try to present low quality placements as ones of higher quality.
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