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546 results for "Attribution"
Product news
Richer iOS attribution leveraging Google’s Integrated Conversion Measurement (ICM)
Blog
Measuring the unmeasurable: Attribution in the age of GenAI
Learn how to track and optimize traffic from ChatGPT, Gemini, and other LLMs using deep links and structured data.
Blog
Safari iOS 26 user-agent freeze: what it means for attribution
Discover how the iOS 26 Safari user agent freeze affects attribution and how AppsFlyer ensures data remains accurate.
Blog
WWDC25 just supercharged AdAttributionKit — here’s what you need to know
Discover the top AdAttributionKit updates from WWDC25. Gain smarter, more accurate attribution today.
Customer stories
How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy
A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.
Product news
Apple Ads View-Through attribution
Product news
Preload referrer attribution with Samsung
Product news
Sandbox attribution dashboard now supports total revenue metrics (beta)
Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
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