Glossary
Data-driven attribution
Dive into data-driven attribution, how it works and compare it to other attribution models. Learn about its benefits, limitations and implementation.
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514 results for "Attribution"
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Blog
WWDC25 just supercharged AdAttributionKit — here’s what you need to know
Discover the top AdAttributionKit updates from WWDC25. Gain smarter, more accurate attribution today.
Customer stories
How A23 Rummy scaled growth by unlocking cross-channel attribution accuracy
A23 Rummy boosted attribution accuracy by 40% with AppsFlyer, improving web-to-app conversions and campaign performance.
Product news
Apple Ads View-Through attribution
Product news
Preload referrer attribution with Samsung
Product news
Sandbox attribution dashboard now supports total revenue metrics (beta)
Glossary
Fractional attribution
Learn about the different models under fractional attribution and their benefits. Read how to implement fractional attribution models and their future trends.
Blog
Unlock Complete, Unified, and Private iOS Attribution for Meta Campaigns with AppsFlyer
Learn why AppsFlyer and Meta have partnered to deliver a complete, unified, and privacy-first measurement solution for Meta app campaigns on iOS.
Product news
Aggregated Sandbox attribution now available in Data Locker for ad networks
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