Glossary
CTV (Connected TV)
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
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513 results for "Attribution"
Customer stories
Driving growth through omnichannel (re)marketing: a hyperlocal retail chain’s success story
Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.
Blog
Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Blog
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Product news
Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution
Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.
Blog
What is the Protected Audience API and does it change remarketing?
With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.
Product news
Enhancements to iOS re-engagement measurement with Google’s gbraid
View campaign details for gbraid based re-engagement attribution on iOS in your AppsFlyer reports and APIs.
Blog
Small but valuable: how to leverage 27% of iOS users with an IDFA
Analyzing nearly 1 billion iOS installs in Q1 of 2023 shows that 27% of users consent to share their identifier on both publisher & advertisers sides.
Customer stories
Doubling marketing-driven mobile app traffic with deep links and QR codes
Find out how AppsFlyer’s QR codes, which leverage deep linking technology, helped Albertsons to increase MAU and marketing-driven app traffic.
Blog
Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics for stopping fraudulent networks
Mobile ad fraud prevention: Discover AppsFlyer’s cutting-edge tactics to stop fraudulent networks using machine learning & clustering methodology.
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