Blog
Putting SKAN 4.0 to the test: Here’s what we found out
In this blog post, we'll delve into the impact that SKAN 4.0 has had so far and share some interesting insights.
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526 results for "Attribution"
Blog
How gaming companies can weather the economic downturn leveraging preload campaigns
Learn how gaming companies can weather the economic downturn by leveraging preload campaigns which are critical to growth in unstable times.
Blog
Firebase Dynamic Links deprecated: How to migrate and what to use instead
Firebase Dynamic Links Is Shutting Down - Here’s how to find an alternative and migrate successfully
Glossary
CTV (Connected TV)
Learn everything you need to know about connected TV including the difference from OTT, the benefits of CTV advertising, and common ad formats.
Customer stories
Driving growth through omnichannel (re)marketing: a hyperlocal retail chain’s success story
Implementing AppsFlyer’s core attribution solution, customer experience (CX) & deep linking, led to huge improvements in campaign performance.
Blog
Remarketing in the privacy era: How to win with rich user segmentation, 1st party data, and AI
Is audience segmentation for remarketing still relevant with fewer identifiers available? How to win with rich user segmentation, 1st party data & AI.
Blog
How PC and console platforms open up new revenue streams for game developers
Learn how PC and console platforms open up new revenue streams for game developers, the reasons for this growth & how it works in practice.
Product news
Uncover new game revenue streams with AppsFlyer’s PC & console measurement solution
Explore the massive potential of PC & console gaming with AppsFlyer's new measurement solution; find out more inside.
Blog
What is the Protected Audience API and does it change remarketing?
With the deprecation of GAID, Protected Audience API is Google’s new framework for a privacy-centric, on-device, ID-less remarketing on Android.
Product news
Enhancements to iOS re-engagement measurement with Google’s gbraid
View campaign details for gbraid based re-engagement attribution on iOS in your AppsFlyer reports and APIs.
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