Blog
Top 5 data trends of 2023 and what’s in store for 2024
Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.
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553 results for "Attribution"
Blog
Mastering creative analytics: where data meets design
Uncover the art and science behind effective creative analytics. Understand what KPIs to measure and the impact of AI for smarter decision making.
Product news
Protect360 dashboard now displays apps with organic-only traffic
You can now select apps with organic only traffic using the dropdown menu under Apps.The Identified fraudulent attributions widget will include organic fraud detection from apps with organic-only traffic, and this change will be reflected in other widgets and graphs if applicable.
Blog
SSOT: A one-stop shop for bridging iOS data gaps
Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.
Product news
Smart Banners: simplified remarketing configuration
A new dedicated Retargeting section within the Attribution settings of the Banner Group page.Clients can now easily enable retargeting and its relevant settings on the banner group.
Product news
Single Source of Truth for in-app conversions
Great news for SSOT users! You can now measure in-app conversions directly from your dashboards. SSOT removes duplicates and fixes misattributions, providing accurate user counts for more precise in-app conversion reports.
Customer stories
Revolutionizing childcare matching on mobile
Discover how KindiCare, an Australian childcare platform transformed its user acquisition strategy with AppsFlyer and reduced CPI by 50%
Blog
Unified ad engagement: The path to standardization.
Discover how standardizing ad engagement can revolutionize your marketing strategy, ensuring a seamless and effective approach across diverse channels.
Product news
Protect360 dashboard support for apps with organic-only traffic
Product news
Enhancements to Snapchat measurement
Additional privacy-preserving measurement capabilities enabled with Snapchat, which increase measurement attribution, primarily on iOS.
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