Glossary
Owned media
What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.
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516 results for "Attribution"
Customer stories
Making smarter short and long term decisions with Data Locker
Find out how Virtuo’s partnership with AppsFlyer has given them the ability to make critical short and long-term decisions.
Blog
Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Blog
The consumer mobile landscape in the Nordics
In this report, we drill into the latest trends and user habits on mobile, and share advice on how marketers can succeed in this dynamic region.
Blog
Get ready to ROX: How to nail Return on Experience & create CX-fueled market leadership
This in-depth guide will provide you valuable info on return on experience, including practical tips on how to fuel your mobile apps with CX.
Customer stories
Boosting ROAS post-IDFA and cutting eCPI for Apple Search Ads campaigns by 40%
See how ABI better optimizes its campaigns with AppsFlyer solutions in a way that allows it to determine its ROAS and boost user retention.
Blog
Inside SKAN: Data & learnings from Apple’s SKAdNetwork
In this guide, we’ll uncover a world of insights from Apple's SKAdNetwork to help advertisers navigate this largely uncharted territory.
Customer stories
Inspiring daily creativity for a loyal community
See how with AppsFlyer, VSCO found a solution that would further evolve its performance-driven marketing operation with data at its heart.
Blog
Marketing and product analytics: Why use a flashlight when you can turn on the lights?
When marketing and product teams see the full picture, they can make the right choices. Here are 5 tips on how to get it right.
Glossary
Re-engagement
What is re-engagement, and why is it important for your campaigns? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
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