Glossary
Ad server
What is an ad server, how does it work, and how to choose the right one? Find out in our mobile marketing glossary.
Filter by
534 results for "Attribution"
Blog
CTR, CTI, and IPM: Optimizing the path to install conversion
In addition to post-install analytics, mobile marketers should closely monitor pre-install data to optimize install conversion. Find out why here.
Blog
App engagement and user retention: The definitive guide
Learn the rules of engagement, how to create a seamless onboarding experience, and how to monetize and boost re-engagement with this guide.
Blog
Welcome to the metrics – Everything you need to know about app marketing metrics
Get the most vital app metrics that will allow you to measure and improve your acquisition, engagement, retention, conversion, and app performance.
Blog
Follow the money: the power of in-game mobile advertising
In this blog, we’ll cover everything you need to know about in-game advertising including the benefits, formats, expert strategies, and more.
Glossary
In-app bidding
What is in-app bidding, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Media buying on autopilot: the ultimate guide to programmatic advertising
This programmatic advertising comprehensive guide will provide you the insights into the programmatic strategy of your digital marketing toolkit.
Glossary
Owned media
What is owned media, and what are the main benefits of using it? Read all about it in the AppsFlyer mobile marketing glossary.
Customer stories
Making smarter short and long term decisions with Data Locker
Find out how Virtuo’s partnership with AppsFlyer has given them the ability to make critical short and long-term decisions.
Blog
Mind the gap – bridging the divide between high ATT opt-in and low IDFA collection rates
ATT prompt opt-in rates are much higher than anticipated at 40%-50% across industries, while IDFA collection rates still lag far behind. Why is that?
Try searching for
