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iOS, the winds of 2020, and the growing significance of the web
Find out how COVID-19 and Apple's iOS 14 announcement have led to renewed interest in mobile web as an app growth channel.
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559 results for "Attribution"
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3 main challenges for apps entering China and how to overcome them
There are nearly 1 billion mobile users in China. Seize the opportunity to overcome challenges in reaching them with these insights.
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Everything marketers need to know about incrementality testing
This overview of incrementality testing for marketers offers practical tips on how to run an incrementality test and understand its results.
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2020: An exercise in mastering change
2020 gave us the opportunity to practice one of the most important lessons in life and in business - mastering change. Find out more inside.
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Click to install time (CTIT)
What is CTIT, and why is this model important to your mobile traffic measurement? Read all about it in the AppsFlyer mobile marketing glossary.
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Impression fraud
What is an impression fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
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Install hijacking
What is install hijacking, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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Mobile ad fraud
What is mobile ad fraud, and what fraud techniques are prevalent nowadays? Learn all you need to know in our mobile marketing glossary.
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Probabilistic modeling
What is probabilistic modeling, and how can it be used to boost your campaign performance measurement? Find out in our mobile marketing glossary.
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User acquisition (UA)
What is user acquisition, and why is it an essential part of your app marketing efforts? Find out in our mobile marketing glossary.
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