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502 results for "Attribution"

Glossary

Last-click attribution

What is last click attribution, how does it work, and what challenges it might raise? Find out more in our mobile marketing glossary.

Blog

Following iOS 14, how can you merge all of these siloed data sources into a single source of truth? We’re happy to say that we’ve got a solution.

Reports & guides

Read about the rise of video in Southeast Asia and how to leverage VTA for marketing campaigns in this AppsFlyer & TikTok for Business report.

Customer stories

Find out how Slickdealst has harnessed the strengths of AppsFlyer to grow its mobile app into a primary sales and engagement engine.

Blog

Discover how multi-touch attribution can deliver insights to help shape your marketing strategy, and make informed budget allocation decisions.

Blog

Find out how mobile measurement and attribution is changing post iOS 14 with a shift towards a more privacy-centric relationship with consumers.

Reports & guides

This guide includes a deep dive into UA best practices, holistic journey mapping, re-engagement setup and measurement, driving growth, and more.

Reports & guides

Take a deep-dive into the key ingredients of mobile attribution and marketing analytics as it applies specifically to gaming apps.

Reports & guides

In-depth look at a critical concept of marketing exploring the evolution of people-based attribution and why a mobile 1st strategy is key.

Reports & guides

With more users booking flights and securing hotel deals in-app, marketers must keep up with this high demand. Here's all you need to know.

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