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Product news

Unlock the winning creative formula with AppsFlyer’s Creative Optimization solution

Discover the secret to success in creative marketing with AppsFlyer's Creative Optimization solution. Boost your campaigns by unlocking winning formulas.

Blog

Gaming analytics: Why the numbers matter

Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.

Customer stories

Exceeding ROI by 55% by optimizing for high-value users and in-app conversions

Learn how Casas Bahia increased ROI by 55% by optimizing for high-value users and in-app conversions using AppsFlyer's measurement suite.

Customer stories

Driving 7X ROI with a powerful remarketing strategy

Learn how Burger King Brazil 7X their ROI and lowered CPA by 20% using smart audience segmentation for a focused remarketing strategy.

Blog

Top 5 data trends of 2023 and what’s in store for 2024

Check out the top 5 data trends in 2023 for app marketers. Position your app for success in 2024 by harnessing the latest trends and emerging technologies.

Glossary

Average order value (AOV)

Understand AOV and why it's important for sustainable growth. Learn how to increase customer spend, enhance product bundles, and improve profitability.

Blog

SSOT: A one-stop shop for bridging iOS data gaps

Unlock the full potential of your data with SSOT. Say goodbye to information silos and hello to a one-stop shop for comprehensive data management on iOS.

Blog

Automate or stagnate: your mobile marketing automation guide

Unlock the world mobile marketing automation. Stay ahead of the curve and elevate your campaigns to new heights with expert insights and practical tips.

Glossary

Churn rate

What is churn rate? Learn how to calculate churn rate, strategies to reduce churn and improve customer satisfaction for increased retention.

Blog

Marketing attribution guide: Best practices to optimize your ROI

Marketing attribution helps you measure campaign performance and ROI. Discover how to master marketing attribution with strategies, tips, and best practices.

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