Glossary
Ad click
Learn about the importance of ad clicks and how it differs from click thru rate? Read about best practices for avoiding fraud and improving your ad click rate.
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219 results for "Mobile fraud"
Reports & guides
The India Festive Report 2025
Explore how India’s festive season became a multi-phase growth engine. Uncover key trends in installs, monetisation, retention, and platform strategies.
Blog
Tackling the challenge of fragmented data in subscription app marketing
Gain a greater understanding into the challenge of fragmented data in subscription app marketing and uncover strategies to help overcome them.
Blog
Cross-channel marketing in 2024: Perfecting the channel mix formula
Dive into the strategy of cross-channel marketing and how to figure out the right mix for your business, including how to garner organizational buy-in.
Blog
WWDC24 and AdAttributionKit: Keep calm and SKAN on
Apple announced the new AdAttributionKit at WWDC24. We assess the impact on attribution, how it differs from SKAN, and how to ease into using it.
Glossary
Viewability
Learn all you need to know about viewability, why it's important for your ad campaigns, how to measure it and how to improve your viewability score.
Glossary
Universal Links
Learn all about Universal Links, why they are important, how to implement and troubleshoot them as well as how to measure for success.
Customer stories
Bridging the data gap with real-time, accurate ROI data
Learn how AppQuantum achieved a 20% increase in ROAS using real-time data for improved optimization and enhanced ROI measurement.
Blog
7 pitfalls to watch out for when measuring your in-app purchases
In this blog post, we will demystify the challenges of measuring in-app purchases, why it’s crucial to get it right, and what’s holding it back.
Blog
Gaming analytics: Why the numbers matter
Deep dive into gaming analytics for mobile marketers. Why it's important, navigate challenges, understand which KPIs to measure, and the impact of AI.
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