Glossary
Programmatic TV
Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.
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205 results for "Mobile fraud"
Glossary
Ads.txt
How does ads.txt work? Learn about its benefits, why it matters, how to create & implement it, and everything you must know on the latest update.
Glossary
OpenRTB
How does OpenRTB work? Read about the different versions & benefits, and learn how does it influence ad agencies, AdTech vendors, and brands.
Blog
20 additional ways to bring quality users to your app in a privacy-driven, restricted data reality
In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.
Glossary
Cost per mille (CPM)
What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
Beyond product specs: 5 crucial factors to consider when buying an MMP
Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.
Glossary
BVOD (Broadcaster Video on Demand)
What is a BVOD? Learn about the key broadcaster video on demand providers, popularity, benefits, and its difference from AVOD, SVOD & TVOD.
Reports & guides
All together now – Cohort analysis explained
What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.
Reports & guides
Get ready for the age of CTV domination: The complete guide to Connected TV
Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.
Customer stories
Consolidated reporting and better attribution cut CPI by 15% and hike conversions by 10%
Find out how AppsFlyer integration helped the Easypaisa team to reduce CPI by 15% and increase conversions by 10%.
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