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Blog

How predictive decision-making could save you up to $280k a month – data study

We've conducted a data study to identify the value advertisers can drive from making decisions based on predictive insights.

Reports & guides

Deep linking doesn't have to be confusing! Find out all you need to know with this new, comprehensive deep linking guide.

Blog

The history, their meanings, and most importantly, their unique role in the digital advertising ecosystem. Connected TV & Over-the-top explained.

Glossary

Learn all you need to know about Programmatic TV including benefits & disadvantages, differences from addressable TV, and what the future holds.

Glossary

How does OpenRTB work? Read about the different versions & benefits, and learn how does it influence ad agencies, AdTech vendors, and brands.

Blog

In a privacy-driven & restricted data reality, we must think creatively about UA. Check our recommendations on how to get quality users to your app.

Glossary

What is CPM and why is it important? Read all about it in the AppsFlyer mobile marketing glossary.

Blog

Choosing the right mobile measurement partner is very important. Read about the factors you must consider before choosing the best MMP for you.

Reports & guides

What is Cohort analysis? Learn all you must know about its use cases, main models, and understand how it can help you up your marketing game.

Reports & guides

Read AppsFlyer's complete guide on CTV. Learn about the benefits of connected TV for advertisers, different monetization models & best practices.

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