Glossary
Install fraud
What is install fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
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234 results for "Mobile fraud"
Glossary
Mobile malware
What is mobile malware, how does it work, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Purchase fraud
What is purchase fraud, and how can you protect yourself from it? Read all about it in the AppsFlyer mobile marketing glossary.
Glossary
Mobile measurement partner (MMP)
What is an MMP, and what should you look for when choosing an attribution provider? Learn all you need to know in our mobile marketing glossary.
Glossary
Mobile attribution
What is mobile attribution, and why is it so important to your marketing efforts? Learn all you need to know in our mobile marketing glossary.
Glossary
Attribution fraud
What is attribution fraud, and how does it work? Learn everything you need to know in the AppsFlyer mobile marketing glossary.
Glossary
CPA fraud
What is CPA fraud, and how can you protect yourself from this fraud? Read all about it in the AppsFlyer mobile marketing glossary.
Blog
5 tips for measuring your mobile ROI
In this article, we share our top tips for measuring your own mobile marketing ROI, and show how important accuracy is to achieve profitable returns.
Blog
Top 5 reasons why mobile attribution is a must in your marketing stack
In this article, we explore 5 reasons why you absolutely can't do without attribution when it comes to mobile app marketing.
Customer stories
Saving over $1 million by upgrading to fraud protection with AppsFlyer
Explore how AppsFlyer helped Pixonic save over $1M in fraudulent ad spend by eliminating bad actors (which also revealed trusted traffic sources!).
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