Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Filter by
141 results for "SKAdNetwork"
Customer stories
How Snabbit Cut Customer Acquisition Costs by 35% While Scaling Instant Home Services on iOS
Snabbit rebuilt iOS measurement with AppsFlyer to cut CAC by 35%, improve attribution visibility by 40%, and lift install-to-new-user conversion by 12% across Indian markets.
Customer stories
Mercari cuts iOS CPA in half with AppsFlyer and Meta AEM
Mercari cut iOS CPA by ~50% and increased iOS attribution by 167% by implementing Meta AEM via AppsFlyer ahead of US and EU market launches. See how they did it.
Blog
Cross-channel marketing analytics: how it works in 2026
What is cross channel marketing analytics, why it matters in 2026, and how to unify data across mobile, web, CTV, and more. A complete overview.
Blog
Marketing attribution: what it is and how to measure it
Marketing attribution helps you measure campaign performance and ROI. Discover how to master marketing attribution with strategies, tips, and best practices.
Blog
6 reasons why mobile apps set the gold standard for omni-channel measurement
Mobile apps solved attribution, fraud, and privacy before any other channel. Here's why mobile-grade measurement is the foundation every omnichannel strategy now needs.
Customer stories
Getir drives iOS growth with AppsFlyer and Google
Getir increased iOS installs 4.1x and cut CPI by 69% using AppsFlyer and Google ICM.
Blog
From signals to optimization: how AppsFlyer powers TikTok’s iOS performance
AppsFlyer’s Advanced SRN enables real-time TikTok iOS optimization beyond SKAdNetwork, unlocking faster insights and better performance.
Blog
Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
Maximize eCommerce app growth with data-driven strategies for each shopper journey stage.
Customer stories
LOOKFANTASTIC boosts ROAS and lowers acquisition costs with AppsFlyer and Snap
LOOKFANTASTIC cut CPI by 29% and grew ROAS by 22% with AppsFlyer SSOT and Snap tCPA bidding.
Try searching for
