Blog
5 wrong assumptions advertisers have about SKAdNetwork
Here's a list of the most common misconceptions existing in the industry about SKAdNetwork, based on broad discussions we've conducted recently.
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142 results for "SKAdNetwork"
Blog
Who should own the conversion value in SKAdNetwork?
The conversion value is a score given to mobile users via SKAdNetwork. Who should own this scoring mechanism, and why, in the post-iOS14 era?
Blog
Marketing attribution: what it is and how to measure it
Marketing attribution helps you measure campaign performance and ROI. Discover how to master marketing attribution with strategies, tips, and best practices.
Blog
6 reasons why mobile apps set the gold standard for omni-channel measurement
Mobile apps solved attribution, fraud, and privacy before any other channel. Here's why mobile-grade measurement is the foundation every omnichannel strategy now needs.
Customer stories
Getir drives iOS growth with AppsFlyer and Google
Getir increased iOS installs 4.1x and cut CPI by 69% using AppsFlyer and Google ICM.
Blog
From signals to optimization: how AppsFlyer powers TikTok’s iOS performance
AppsFlyer’s Advanced SRN enables real-time TikTok iOS optimization beyond SKAdNetwork, unlocking faster insights and better performance.
Blog
Winning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
Maximize eCommerce app growth with data-driven strategies for each shopper journey stage.
Customer stories
LOOKFANTASTIC boosts ROAS and lowers acquisition costs with AppsFlyer and Snap
LOOKFANTASTIC cut CPI by 29% and grew ROAS by 22% with AppsFlyer SSOT and Snap tCPA bidding.
Reports & guides
[Report] The State of App Marketing in India – 2025 Edition
Explore India’s 2025 app marketing trends: UA spend, monetization shifts, fraud risks, and growth opportunities across Finance, shopping, and Gaming.
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SKAN vs. Sandbox: what advertisers need to know
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