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SKAdNetwork 4.0 is out, let’s build your strategy
SKAN 4.0 is here! Read and learn all the new options for both ad networks & app developers including new features and how to build your strategy.
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217 results for "iOS 14"
Blog
It’s time to play – What marketers need to know about playable ads in 2023
This post will provide you with the top-line insights you need to add playable ads to your digital marketing plans for 2023 and beyond.
Blog
Mobile advertising – everything you need to know (and forget) in 2023 and beyond
Read AppsFlyer's mobile advertising guide and learn about mobile ad types & formats, useful metrics, challenges, and the steps to the best strategy.
Customer stories
Boosting conversions by +98%, saving time and increasing efficiency
Find out how video game developer Halfbrick was able to boost conversions by +98%, and increase efficiency by using Appsflyer’s dashboards.
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Mobile measurement & marketing analytics for subscription apps – The complete guide
Read AppsFlyer's complete guide on mobile measurement and marketing analytics for subscription apps. Learn about challenges and best practices.
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How to measure Google app campaigns in 2023: What you need to know
The implications for targeting, measurement, and attribution have been significant for Google App Campaigns. Learn all you need to know in 2023.
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Show me the money! Your definitive guide to app conversions
To help you unleash the monetization power of your app, we created this guide which will offer you the basics you need to get started.
Blog
Life is but a stream – The latest CTV trends and how they apply to you
Did you know that there are more SVOD (subscription video on demand) subscriptions in the US than there are people, with 340 million over-the-top (OTT) contracts and only 330 million US citizens?
Glossary
Instant apps
What are instant apps and how do they work? Find out everything you need to know in the AppsFlyer mobile marketing glossary.
Blog
Be like Nike: how 8 leading apps boost ATT opt-in rates with pre-prompts
We’ve rounded up creative pre-prompts from 8 leading apps. Each example here exposes the strategies that keep users clicking the “allow” button.
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