Blog
The complexities of measuring ROAS in a privacy-centric world: 3 approaches to consider
Calculating ROAS has become a challenging task for advertisers. This post will surface the challenges and share the different solutions approaches.
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222 results for "iOS 14"
Reports & guides
You don’t know what you don’t know – The true cost of data inaccuracies
To help you fight off nasty old data inaccuracies, we’ve put together six of the most common and painful data inaccuracies you should be aware of.
Glossary
App Tracking Transparency (ATT)
What is App Tracking Transparency (ATT), and how does it affect the advertising world? Find out everything you need to know inside.
Blog
Mobile marketing trends predictions for 2022 – the director’s cut
We gathered the industry's top experts and picked their brains on the most trending mobile marketing topics that every digital marketer has to know.
Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Reports & guides
Re-engagement in the era of privacy – the definitive guide
What are the new privacy-led re-engagement limitations marketers are facing nowadays, and how can they meet these challenges head on?
Blog
SKAdNetwork conversion value mapping data shows gaps between gaming and non-gaming apps
How should marketers map their conversion value schemes? To answer, we looked at data from our Conversion Studio and analyzed 600+ apps.
Blog
SKAdNetwork feature requests: Organic (unattributed) data
As part of our new series of blog posts that focus on SKAdNetwork innovation, this post discusses organic (unattributed) data in the post iOS 14 era.
Blog
Top 5 data trends that shaped mobile app marketing in 2021 – and what they mean for 2022
Our annual top data trends report analyzed over 60 billion app installs in 2021, allowing us to predict what 2022 will bring.
Reports & guides
Google and AppsFlyer: Mobile app marketing trends in Central and Eastern Europe (and how to succeed in it!)
We’ve joined forces with our friends at Google, to share insights on the current state of mobile in the region, and how marketers can succeed in it.
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