Invest in UA campaigns that drive real ROAS
Get accurate ROAS numbers you can actually trust. Scale winning campaigns across Meta, Google, TikTok, and hundreds of media sources with confidence, with AppsFlyer’s unified attribution and analytics platform.
1 in 3 Fortune 500 companies use AppsFlyer
Measurement and analytics built for UA teams
"The ability to predict iOS user value with SKAN users was key. We needed the ability to understand how much revenue a user can bring in the long term based on short term data."
"We now test and scale winning creatives at twice the speed, boosting our ROAS by 15% and reducing our CPI by 10%."
Essential tools to scale UA and ROAS
Know exactly which campaigns drive app installs, in-app events, and revenue. Analyze user journeys, optimize spend, and grow confidently - all through AppsFlyer's unified, privacy-compliant attribution platform.
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Gain unified visibility into user journeys across mobile, web, PC, console, and CTV with a single source of truth for measurement. Eliminate attribution gaps and duplicate counting to understand which touchpoints drive valuable users and ROAS.
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Identify winning creative elements with AI-powered insights that analyze performance across every channel and campaign. Optimize ad spend by scaling high-performing creatives while replacing underperforming elements for maximum conversion impact.
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Block fraudulent installs and clicks that waste budget and distort campaign performance with real-time fraud detection. Protect marketing spend from bots, click flooding, and SDK spoofing while maintaining clean data for accurate ROAS measurement.
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Build high-intent audience segments using transaction-level signals and behavioral data to improve targeting precision. Scale successful campaigns by replicating winning audience segments across new channels and media sources for increased ROAS.
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Access customizable dashboards and AI-powered insights that provide instant analysis of campaign performance and ROAS metrics. Query data in natural language and automate reporting to make faster, more confident budget allocation decisions.
Learn moreThe global leader in marketing measurement, analytics and engagement
"The implementation of Appsflyer is done so easily and the support is awesome."
4.5
on Capterra
30%
avg improvement in ROAS
<6
months payback period
Frequently asked questions
Real-time for most metrics. Cost data syncs hourly from major networks, with Day-0 revenue insights enabling same-day optimization. No more waiting weeks to understand campaign performance.
All major platforms including Meta, Google, TikTok, Apple Search Ads, Unity, ironSource, and hundreds more. Direct API integrations mean no manual uploads or CSV nightmares.
We're Apple's preferred attribution partner. Our SKAN solutions include conversion value optimization, predictive modeling, and privacy-compliant probabilistic attribution to maintain visibility despite signal loss.
Yes. View performance using Day-1, Day-7, Day-30, or custom windows. Compare last-click with multi-touch attribution to understand the true impact of each touchpoint.
Ask natural language questions about your campaigns and get instant answers. The AI analyzes patterns, surfaces anomalies, and provides optimization recommendations based on your specific goals.
Real-time detection of bot traffic and fraudulent activity that wastes acquisition budgets. Protect your user acquisition spend and ensure ROAS calculations are based on genuine users.
Absolutely. Run controlled lift experiments without leaving the platform. Compare attribution data with causal impact to make confident budget decisions based on true incremental value.
Most user acquisition teams implement AppsFlyer within days through SDK integration. Start consolidating scattered data and optimizing campaigns immediately.
Unrivaled data accuracy, enterprise-grade scale, and the industry's only truly unified view across all platforms. Plus, we're privacy-ready with solutions that evolve faster than platform changes.
Complete your UA optimization toolkit
Maximize campaign performance and increase ROAS with AppsFlyer's measurement, engagement and optimization solutions.
Measurement Suite
Deep Linking Suite
Data Collaboration Suite
