AppsFlyer Zero plan is about to be updated

What’s changing

The Zero plan’s deep linking capabilities will focus on core link creation and basic click measurement.

With the updated Zero plan, you can continue to:

• Create short links that route users to your product, the app stores, or the web
• Create and customize QR codes
• Measure link clicks and see which campaign or link they came from

Access to more advanced deep linking capabilities will no longer be included under the Zero plan

How this affects existing deep linking setups

As accounts move to the updated Zero plan (if no upgrade is selected), some deep linking configurations created under the previous Zero plan may no longer be available or editable.

Bulk Links, Smart Banners, and Smart Script configurations you’ve already created will continue to work, but cannot be edited or managed. Branded Domains (links using your own domain) and User Invites (in-app sharing links used to invite or share content) will be revoked, which may result in inactive links wherever they are currently implemented.

What happens next

Starting May 13, 2026, you’ll receive complimentary access to the Deep Linking Advanced plan for three months (see below what it exactly includes). This gives you time to review the additional capabilities and decide what fits your needs.

If no upgrade is made by the end of the three-month period (August 13, 2026), your account will automatically continue on the updated Zero plan, and access to advanced capabilities will be removed.

Below you can find the different deep linking packages we offer, designed to support different business needs.