North America Archives | AppsFlyer
Avatar Niv Klein Nov 06, 2019
4 Min. Read 100

"Measure the Success of App Retargeting with AppsFlyer’s Incrementality Feature

    We set out to tackle an important challenge: helping advertisers identify the value of their next marketing dollar to drive incremental growth and justify their investment. Simply put, incrementality is a reflection of the added value gained from your re-engagement activity, whether acquisition or re-engagement. What will my performance look like if I run…

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How to Enter (& Dominate) the APAC App Market Aditya Maheshwari

App Promotion in APAC – Everything You Need to Know

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Aditya Maheshwari Nov 05, 2019
8 Min. Read 10
Fraud tales from the mobile crypt Michel Hotoveli

Fraud Tales From the Mobile Crypt

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Michel Hotoveli Oct 28, 2019
3 Min. Read 10
What to Look For in a Fraud Solution Michel Hotoveli

Choosing the Ingredients for Your Fraud Protection

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Michel Hotoveli Oct 09, 2019
4 Min. Read 10
Protect360 validation rules Michel Hotoveli

Refine Your Fraud Protection with Validation Rules

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Michel Hotoveli Sep 19, 2019
3 Min. Read 10
audience segmentation for finance apps Jillian Gogel

Audience Segmentation for Finance App Marketers

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Jillian Gogel Sep 15, 2019
2 Min. Read 10
Avatar Niv Klein Nov 06, 2019
4 Min. Read 100

"Measure the Success of App Retargeting with AppsFlyer’s Incrementality Feature

    We set out to tackle an important challenge: helping advertisers identify the value of their next marketing dollar to drive incremental growth and justify their investment. Simply put, incrementality is a reflection of the added value gained from your re-engagement activity, whether acquisition or re-engagement. What will my performance look like if I run…

Continue Reading
How to Enter (& Dominate) the APAC App Market Aditya Maheshwari

App Promotion in APAC – Everything You Need to Know

Continue Reading
Aditya Maheshwari Nov 05, 2019
8 Min. Read 10
Fraud tales from the mobile crypt Michel Hotoveli

Fraud Tales From the Mobile Crypt

Continue Reading
Michel Hotoveli Oct 28, 2019
3 Min. Read 10
What to Look For in a Fraud Solution Michel Hotoveli

Choosing the Ingredients for Your Fraud Protection

Continue Reading
Michel Hotoveli Oct 09, 2019
4 Min. Read 10
Protect360 validation rules Michel Hotoveli

Refine Your Fraud Protection with Validation Rules

Continue Reading
Michel Hotoveli Sep 19, 2019
3 Min. Read 10
audience segmentation for finance apps Jillian Gogel

Audience Segmentation for Finance App Marketers

Continue Reading
Jillian Gogel Sep 15, 2019
2 Min. Read 10