The AppsFlyer Blog

The AppsFlyer Blog

Solving retail media measurement – your ultimate guide to earning advertiser trust

Getting started with user acquisition for apps: The complete guide

The European Finance app market is changing. Here’s what the data shows

Measuring the unmeasurable: Attribution in the age of GenAI

When ChatGPT becomes the OS: A new era for apps, measurement & commerce

Hubs- Essential Resources to Empower Smarter, Data-Driven Business Decisions

DMA (Digital Market Act)

Master DMA compliance with essential insights and resources
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Gaming

Grow your game with exclusive data trends and powerful solutions
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App marketing

Learn how to stand out ans stay ahead in the competitive world of app marketing
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ASO (App store optimization)

Boost your app’s visibility, reach, abd install rate with Powerful, actionable strategies
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App metric

All the tools and techniques you need to measure and optimize app performance
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Programmatic advertising

Programmatic made easy: master the tech and supercharge your ads
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Enriched Engagement Types

Not all views and clicks are created equal. Enriched Engagement Types (EETs)
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CTV (Connected TV)

Your one-stop shop for all things CTV, helping your brand thrive on screen
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Sandbox simplified

Google privacy Sandbox os transforming measurement. Explore the privacy Sandbox Hub for details
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Winning mobile banking users – your ultimate guide to trust and growth in the age of privacy

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

What are Universal Links and App Links

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

Apple Search Ads finally joins the SKAN party! What you need to know

Winning big with influencers: A comprehensive guide for app marketers

The force of AI in ad fraud: fighting innovation with innovation

Redefining ATT opt-in measurement: Setting the standard for data accuracy

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Measurement & Attribution

Measuring the unmeasurable: Attribution in the age of GenAI

When ChatGPT becomes the OS: A new era for apps, measurement & commerce

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

Closing the Loop: A Single Source of Truth for All Your Marketing Efforts

User acquisition

The European Finance app market is changing. Here’s what the data shows

The force of AI in ad fraud: fighting innovation with innovation

Fetch Superbowl Featured Image

Touchdown! Fetch Super Bowl ad drives massive QR code engagement

Why your boss should send you to MAMA San Francisco 2025 - featured image

Why your boss should send you to MAMA San Francisco 2025

Everything you need to know to create high-converting app install campaigns

Black Friday’s global rise: strategies for mobile app success in 2024

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Data Collaboration

What are PETs and why are they DCR power multipliers - featured square

What are PETs and why are they data clean room power multipliers?

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