Compare multiple segments

Data displayed represents the average per app unless stated otherwise. Learn more - read our FAQs


Installs per mille (IPM)


Install split by type
Number of installs

Engagement - Overall

Uninstall rate (Day 30)
Stickiness (DAU/MAU)
Retention rates

Revenue - Overall

Share of paying users (Day 30)
Purchases per paying user
Revenue Per Mille
In-app purchase revenue split by type

Media cost & budget

Cost per install (CPI)
App install ad spend

Owned Media

Data includes both iOS and Android devices

Return on Experience (ROX)

Click to install
Share of paying users

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