In the news

Take a look at what the industry is saying about us

May 20, 2024

How Can Marketers Combat Ad Fatigue?

May 10, 2024

edge/ Smartbuys: A deep dive into Appsflyer Creative Optimization Solution

May 09, 2024

Exploring the power combo of e-commerce and mobile gaming

Apr 30, 2024

ATT user opt in insights from AppsFlyer

Apr 18, 2024

How to Retain Customers who Download Apps during Ramadan?

Apr 17, 2024

How GenAI Can Turbocharge Retailers’ Ad Creative

Apr 15, 2024

Unbiased measurement: A north star for mobile and app marketers in 2024

Apr 09, 2024

Navigating the Future of Commerce Media with Data Collaboration Platforms

Mar 07, 2024

Why the advertising industry is embracing more transparency and creating new metrics

Feb 26, 2024

We asked 1,000 app marketers about their jobs in 2024 – here’s what they said

Feb 01, 2024

How creative optimization is transforming app marketing in a post-cookie world

Jan 29, 2024

Could data clean rooms be the conduit for retail media growth in 2024?

Jan 26, 2024

Chinese mobile app companies to perform well in international markets

Jan 17, 2024

How TikTok’s new attribution model can achieve full-funnel attribution

Jan 17, 2024

Unity – Walmart Partnership Redefines Gaming and Retail Collaboration

Jan 15, 2024

2024 Predictions: The Evolving Landscape of the Advertising Industry

Jan 09, 2024

Creative Optimization: AppsFlyer launches new AI solution

Jan 09, 2024

AppsFlyer launches AI-based creative optimization for marketing campaigns

Jan 03, 2024

Breaking Boundaries: Microsoft’s App Store and the Epic vs. Google Ripple Effect

Dec 26, 2023

Clash Of The Titans’: Data Privacy Vs. AI—Are Brands And Agencies Ready?

Dec 21, 2023

Meta’s Ad-Free Tier Will Reveal How Hungry Users Really Are for Data Privacy

Dec 21, 2023

2023 Black Friday results exceed 2022’s for e-commerce mobile apps, says recent data

Dec 15, 2023

The key data trends shaping the app industry in 2023

Dec 06, 2023

AppsFlyer closes the year with second acquisition in less than a month

Dec 05, 2023

AppsFlyer acquires oolo to transform AI-driven marketing

Dec 05, 2023

AppsFlyer Ends The Year With Another Acquisition

Dec 05, 2023

AppsFlyer acquires AI-powered user acquisition and monetization platform oolo

Dec 04, 2023

Web3 Attribution Platform Spindl Teams Up With AppsFlyer to Improve Blockchain Gaming Analytics

Dec 04, 2023

AppsFlyer and Spindl Partner to Bridge the Gap Between Mobile and Web3 Marketing Data

Nov 27, 2023

Why mobile game developers need to lean into Q5 marketing … right now

Nov 22, 2023

TikTok, Snap, and other apps call for new mobile measurement standards

Nov 15, 2023

Ad networks down in 2023, with only four of the top 20 players showing an increase

Nov 15, 2023

Mobile marketing budgets have dropped 20%, says AppsFlyer

Nov 15, 2023

Economic Impact On Performance

Nov 15, 2023

Podcast: Africa Apps and Data with Michael Zaitsev, AppsFlyer

Nov 14, 2023

AppsFlyer Acquires Gaming and Apps Data Analytics Company devtodev

Nov 13, 2023

Gaming Industry Acquisition Takes On Customer Data Privacy

Nov 09, 2023

AppsFlyer acquires devtodev to boost data analytics of mobile apps and games

Nov 08, 2023

AppsFlyer acquires DevtoDev data analytics for games and app devs

Nov 08, 2023

AppsFlyer acquires Devtodev

Nov 08, 2023

AppsFlyer acquires data analytics company devtodev

Nov 08, 2023

Data drop: big money deals and updates from Nitro, Netflix, Azur, AppsFlyer, TapNation, Playtika, EA and more

Nov 08, 2023

AppsFlyer acquires Devtodev

Nov 08, 2023

AppsFlyer Acquires Analytics Provider Devtodev – And Plans To Buy Another Startup Before The Year Is Out

Nov 01, 2023

Apple’s Vision Pro leaves game developers with a dilemma

Oct 31, 2023

Data clean rooms: What they are and how they benefit marketers and advertisers

Oct 26, 2023

AppsFlyer Adds To Its Privacy Cloud With A Clean Room-Inspired Marketplace

Oct 23, 2023

AI Briefing: Generative AI investments expected to rise alongside greater risks

Oct 16, 2023

Clash of the Titans: Data Privacy vs. AI — Are Brands and Agencies Ready?

Oct 16, 2023

California’s Solution To Online Privacy Has Holes

Sep 12, 2023

Levelling Up Your PC Game Marketing to Capitalise on the MENA’s Gaming Boom

Aug 30, 2023

AppsFlyer’s Adam Smart talks AI, advertising solutions and why he’ll be at PGC Helsinki 2023

Aug 23, 2023

3 Super-App Strategies that all Middle East Mobile Marketers Should App-ly Today

Aug 21, 2023

AdExplainer: What Are Mobile Postbacks, And How Are They Used?

Aug 17, 2023

AppsFlyer Adds ChatGPT To Its Clean Room

Aug 02, 2023

How consumer privacy is affecting marketers in an uncertain economy

Aug 02, 2023

Mobile games using a subscription model almost triple in a year

Jul 24, 2023

New report reveals e-commerce app spend increase on android devices

Jul 21, 2023

Why Emotional Marketing Offers Greater Resonance Now Than Ever

Jul 20, 2023

New appsFlyer report reveals eCommerce app industry’s resilience as marketing spend for attracting new shoppers to app approached $5 Billion

Jul 18, 2023

Upwardly mobile: AppsFlyer report flags positive online retail global trends for 2023’s holiday season

Jul 06, 2023

How Mobile Apps Can Help Power UA Through Big Tech’s Recession

Jun 23, 2023

AppsFlyer Launches Privacy Sandbox on Android for the Mobile Market

Jun 20, 2023

AppsFlyer Is Working On Tools To Support The Android Privacy Sandbox

Jun 20, 2023

How to market console and PC games in a mobile world

Jun 20, 2023

In Conversation: Bringing UA Measurement to PC & Console

Jun 20, 2023

Evolving Frontiers in Game Marketing Attribution (AppsFlyer, Gamesight, Spindl) – Games Growth with Upptic

Jun 20, 2023

AppsFlyer launches Android Privacy Sandbox for mobile market

Jun 14, 2023

Mobile game ads are weird, misleading — and effective

Jun 13, 2023

WTF are Apple’s Privacy Manifests

Jun 08, 2023

With Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure

Jun 05, 2023

Why ChatGPT And Google Bard Plugins Are The Next Big Opportunity For Marketers

Jun 01, 2023

AppsFlyer highlights opportunities in US market

May 31, 2023

In-Game Advertising 2023

May 24, 2023

AppsFlyer’s Adam Smart on why cross-platform is the future

May 23, 2023

Data drop: casual gaming analysis, App Store numbers, crossplatform and more

May 23, 2023

AppsFlyer Launches New PC and Console Measurement Solution For Gaming Companies to Expand Beyond Mobile

May 23, 2023

AppsFlyer keeps pace with cross-platform marketing and measurement tools

May 23, 2023

Digital News Daily: AppsFlyer Expands Its Gaming Measurement Solution To PCs, Consoles

May 22, 2023

What Android marketers can learn from iOS apps to prepare for the privacy-driven future

May 19, 2023

What do ChatGPT’s plugins and Bard extensions mean for marketers?

May 11, 2023

Making Data-driven Decisions in a Privacy-centric World

May 09, 2023

Unlocking the Power of Mobile Marketing

May 07, 2023

AppsFlyer CEO: “ChatGPT is a crazy revolution, more defining than the iPhone”

Apr 21, 2023

Steady Growth…Or Industry Denial?

Apr 13, 2023

Privacy and community: The two-pronged approach to gaming success

Apr 06, 2023

Why CTV is the next big branding channel for sports advertisers

Apr 04, 2023

TikTok and Instagram Search—What Brands Need To Know About Social’s Next Battlefield

Apr 04, 2023

Mobile game and app markers are exposed to $5.4B in fraud

Mar 22, 2023

New Utah And Connecticut Data Privacy Laws Are Coming. Are You Ready?

Mar 16, 2023

Why It’s Time To Listen To Mobile’s First Anti-Fraud Evangelist

Mar 15, 2023

AppsFlyer Launches All-In-One Cost and Revenue Suite ROI360 to Optimize Campaign Performance for Marketers

Mar 14, 2023

Anti-Fraud Expert Andreas Naumann Hops From Adjust To Direct Competitor AppsFlyer

Mar 02, 2023

Data Clean Rooms – The Promise That Could Power Durable, Privacy-First Measurement

Mar 01, 2023

How App Marketers Can Keep the Economic Engine Running Through the Recession

Feb 17, 2023

Reclaiming Retargeting in an Economic Downturn

Feb 12, 2023

AppsFlyer’s DPO Emilie Kuijt provides insight into what CMOs need to know in 2023

Feb 07, 2023

In-depth take on Data Clean Rooms by President and Managing Director of APAC, Ronen Mense

Jan 31, 2023

Sue Azari, eCommerce Industry Lead of AppsFlyer, on the changing economy in 2023

Jan 27, 2023

Paul Wright, GM Western Europe and Menat, on the importance of privacy

Jan 23, 2023

AppsFlyer’s App Uninstall Report find that 49% of Android apps were uninstalled within a month after download

Jan 17, 2023

AppsFlyer’s new Fintech Landscape in Africa report on the tremendous growth over the last few years

Jan 16, 2023

AppsFlyer’s Sue Azaria on Instagram’s new product features for eCommerce

Dec 26, 2022

AppsFlyer’s Director of Product, SKAN, talks about what he hopes to see in 2023

Dec 22, 2022

Data on the World Cup found that app sessions rose during half-time of World Cup final

Dec 22, 2022

AppsFlyer Report on 2022 trends, including apps installs continuing to grow despite digital slowdown

Dec 20, 2022

AppsFlyer’s Sue Azari on her prediction for social advertising for 2023

Nov 10, 2022

AppsFlyer’s GM and President of North America on the future of CTV

Nov 01, 2022

AppsFlyer’s Privacy Cloud was featured as a select vendor in ID’s TechBrief report

Nov 01, 2022

AppsFlyer’s eCommerce Report shows how eCommerce is no longer attracting the same amount of new users

Oct 28, 2022

AppsFlyer new CTV report finds Brands are under-using some CTV platforms

Oct 19, 2022

AppsFlyer’s Performance Index finds mobile marketers are piboting away from paid media after Apple’s ATT

Oct 18, 2022

The latest Performance Index shows Apple Search Ads has tripled market share since first half of 2020

Oct 12, 2022

15th Performance Index shows Apple Search Ads has come out on top

Sep 28, 2022

AppsFlyer’s Privacy Cloud listed as leading Data Clean Room solution

Aug 24, 2022

Yevgeny Peres joins AppsFlyer as EVP Product Strategy

Aug 21, 2022

AppsFlyer byline about the future of Data Clean Rooms

Aug 16, 2022

AppsFlyer’s take on digital trends for the second half of 2022

Jun 23, 2022

In-depth interview on the future of AppsFlyer and how it looks to the future

Jun 13, 2022

AppsFlyer CEO Oren Kaniel on AppsFlyer’s Data Clean Room

Jun 08, 2022

Insightful byline examining one year post-ATT impact on app marketing

May 08, 2022

AppsFlyer’s Director of Product, Gaming dives into growing ad formats

Apr 29, 2022

AppsFlyer’s ATT data on the winners and losers of Apple’s anti-tracking feature

Apr 28, 2022

New AppsFlyer report on ‘One Year Post’ ATT enforcement

Mar 31, 2022

AppsFlyer ATT data broke down opt-in rates per app category, with most categories hovering around 40%

Mar 23, 2022

Performance Index 14 has Meta retaking top spot in SKAdNetwork ranking

Mar 22, 2022

AppsFlyer’s latest Performance Index fings Meta Making Process in Adapting to Apple’s ATT Framework

Feb 28, 2022

AppsFlyer CEO Oren Kaniel talks about Apple, measurement, and privacy

Feb 25, 2022

AppsFlyer’s State of Gaming report details how gaming marketers have shifted 10% of budgets from iOS to Android

Feb 18, 2022

AppsFlyer dives into how Coinbase broke the offline to online paradigm using OneLink

Feb 10, 2022

AppsFlyer study details the number of iPhone users are opting out of sharing their information

Feb 03, 2022

AppsFlyer details ATT opt-out data for users

Feb 02, 2022

AppsFlyer data showed that 62% of users were choosing to opt-out of sharing their IDFA.

Jan 18, 2022

AppsFlyer’s CIO talks reinforcing privacy in 2022

Jan 16, 2022

AppsFlyer dives into how data clean rooms could be the perfect technology for the privacy-first era

Jan 11, 2022

AppsFlyer CEO Oren Kaniel on ATT enforcement

Dec 20, 2021

AppsFlyer partners with Intel on its Privacy Cloud

Nov 13, 2021

AppsFlyer’s ATT data show increase in Apple search ads market share

Oct 21, 2021

AppsFlyer SKAdNetwork ranks performance after Apple’s ATT Launch

Oct 19, 2021

AppsFlyer’s Performance Index shows Apple’s Ad Network is the biggest beneficiary of its new marketing rules

Sep 16, 2021

A joint report by AppsFlyer and TikTok found that video accounts for 40% of all programmatic ad spend in South East Asia

Sep 11, 2021

An AppsFlyer analysis found that of the $7.5 billion in UA spend since April, iOS budgets have dropped 15% vs. pre-App Tracking Transparency (ATT)

Aug 30, 2021

AppsFlyer CEO Oren Kaniel listed as one of the most important marketers in 2021

Aug 11, 2021

AppsFlyer data confirms that the true impacts of the ATT change are still evolving

Jul 20, 2021

AppsFlyer data reveals the 56% of user opting out are forcing app publishers to rethink their mobile business strategy

Jul 13, 2021

AppsFlyer report in collaboration with Google looked into how the African app market has fared since the pandemic

Jul 12, 2021

AppsFlyer reported finding that IDFA availability could be affected by the way app developers time their SDKs

Jul 07, 2021

Recent stats from AppsFlyer show that around 42% of iOS users are choosing to opt-in ATT tracking

Jun 28, 2021

AppsFlyer data shows global adoption of iOS 14.5+ was only 16% by the week of May 25, but it rose to 45% by June 7th

Jun 25, 2021

CMO Ran Avrahamy dives into AppsFlyer’s continued success and the importance of employee branding

Jun 17, 2021

AppsFlyer has appointed Chad Greenleaf as SVP, client success

Jun 14, 2021

AppsFlyer’s The State of Finance App Marketing 2021 Edition shows interest in digital finance solutions is still pretty strong

Jun 12, 2021

Downloads of fintech apps are up 132% globally YoY according to an AppsFlyer marketing report

Jun 10, 2021

Per AppsFlyer survey, 47% of respondents said they’re unlikely to consent to sharing an Apple device identifier

Jun 10, 2021

AppsFlyer’s State of Finance report found consumers seek out more “contactless” ways of handling financial business

Jun 08, 2021

AppsFlyer says it saw opt-in rates differ depending on the content category of a particular app

Jun 06, 2021

According to AppsFlyer, iOS ad spend increased 20% after ATT was enforced by Apple

May 13, 2021

AppsFlyer data reveals 78M instances were users saw an ATT prompt and allowed tracking.

May 13, 2021

Recent data from AppsFlyer suggests it is too early to estimate the true influence of Apple’s privacy update

May 13, 2021

AppsFlyer’s robust data says 31% of new installers have opted into having their data tracked

May 12, 2021

AppsFlyer’s data reveals only around 15 percent of apps have started asking permission to track users

May 10, 2021

According to AppsFlyer’s data, the global average for opt-in is around 37%

May 07, 2021

AppsFlyer found that 29% of users in the United States have opted into tracking

May 07, 2021

According to AppsFlyer, only 13% of developers had rolled out their privacy popups by May 4

Apr 29, 2021

AppsFlyer’s preliminary research found that users opted to allow tracking by IDFA 39 percent of the time

Apr 28, 2021

AppsFlyer found that iPhone users agreed to tracking from shopping and finance apps more than 40% of the time

Apr 27, 2021

AppsFlyer Survey found 32 percent of people allowed apps to track them

Apr 27, 2021

AppsFlyer’s VP Core Product comments on how iOS 14 changes will affect how marketing is measured

Apr 27, 2021

AppsFlyer says that the average opt-in rate in its testing is around 26 percent

Apr 27, 2021

Internet industry braces for new privacy rules

Apr 26, 2021

AppsFlyer data found that 41 percent of the time people tapped “allow” to permit the tracking

Apr 26, 2021

AppsFlyer’s data on early use of ATT in iOS reveals users are more likely to allow tracking with nongaming apps

Apr 26, 2021

AppsFlyer’s early data reveals opt-in rates for iOS14

Apr 09, 2021

When Apple’s IDFA Changes Hit “Nobody Really Knows” What To Expect

Apr 09, 2021

AppTrackingTransparency opt in could be much higher than expected

Apr 08, 2021

New Research Provides Further Insight into the Potential Impact of Apple’s Coming IDFA Update

Apr 08, 2021

iOS 14 app tracking opt-ins may prove higher than expected

Apr 06, 2021

less than 1/3 of smartphone users are even aware of the policy changes, according to a new survey from the Mobile Marketing Association and AppsFlyer

Mar 25, 2021

Google Dominates Scale and Facebook Leads in Quality: AppsFlyer Performance Index 2021

Mar 25, 2021

Google beats Facebook; TikTok rises in AppsFlyer performance index

Mar 25, 2021

Apple’s Privacy Framework Already Affecting Downloads, Login Metrics, Measurement

Mar 24, 2021

AppsFlyer’s Latest Performance Index Shows Google Leads In Scale, While Facebook Dominates Quality

Mar 24, 2021

Report: Google Ads Tops Facebook at Driving Loyal Users on Mobile

Mar 21, 2021

A recent survey from AppsFlyer shows that almost half of all users (47 percent) are likely to opt out of tracking.

Mar 20, 2021

Research from AppsFlyer, a mobile advertising firm, found that only about 25 percent of people turned this setting on in 2020

Mar 19, 2021

AppsFlyer estimates app makers will spend $96.5 billion on app install ads in 2021

Mar 18, 2021

Here are 5 common Apple privacy crackdown myths, debunked for concerned marketers

Mar 17, 2021

What consumers really think of the upcoming IDFA opt-in, protecting privacy and smartphone data

Mar 16, 2021

Mobile marketers are confused by Apple’s IDFA change, based on a November survey by AppsFlyer

Mar 09, 2021

America’s Best Startup Employers 2021

Mar 04, 2021

mobile marketers surveyed by AppsFlyer and MMA Global said they expected at least a 50% reduction in the availability of IDFAs

Mar 01, 2021

AppsFlyer and MMA Survey Finds Marketers Becoming Increasingly Familiar With IDFA Protocol

Feb 11, 2021

AppsFlyer measured the impact of IDFA changes on marketing in November

Feb 11, 2021

AppsFlyer Develops Predictive Analytics Tool In Response To Apple’s Privacy Rules

Feb 11, 2021

AppsFlyer launches predictive analytics for post-IDFA mobile apps and games

Feb 10, 2021

Welcome To 2021: The Year Probability Rises To The Demands Of Privacy

Jan 16, 2021

After a record year for Israeli startups, 16 investors tell us what’s next

Nov 24, 2020

Salesforce joins AppsFlyer’s $210m funding round

Nov 24, 2020

AppsFlyer raises funding from Salesforce Ventures at $2 billion valuation

Nov 24, 2020

AppsFlyer Extends Latest $210M Round With An Investment From Salesforce

Nov 24, 2020

AppsFlyer’s Latest Funding Round Values It at $2 Billion

Nov 24, 2020

Salesforce’s VC arm just made a ‘small’ investment in marketing analytics startup AppsFlyer, bumping its valuation to $2 billion

Nov 24, 2020

Unicorn AppsFlyer bags investment from Salesforce Ventures in extension of series D round

Nov 24, 2020

Salesforce Puts Money Into AppsFlyer

Oct 16, 2020

Facebook takes top spot in AppsFlyer’s performance app marketing ranking

Oct 14, 2020

AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising

Oct 14, 2020

AppsFlyer: Facebook Was the No. 1 Mobile Media Source in 1H 2020

Oct 07, 2020

AppsFlyer Launches Linking Tool On Salesforce AppExchange

Sep 29, 2020

App Developers See Revenues from In-App Purchases Outpace Advertising Revenues

Sep 24, 2020

Mobile Retargeting: Why it Matters More Than Ever

Sep 18, 2020

AppsFlyer is One of the Largest San Francisco Tech Employers

Sep 15, 2020

App Monetization Trends 2020

Sep 09, 2020

What Is SKAdNetwork?

Aug 14, 2020

A Marketer’s Guide To Ad Fraud Detection Companies

Aug 05, 2020

AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

Jul 29, 2020

Game Apps Are Cutting Down On Install Fraud, But In-App Fraud Is Still A Big Problem

Jul 29, 2020

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking

Jul 29, 2020

Report: Non-gaming apps are at higher risk of install fraud

Jul 28, 2020

10 Companies to Watch on the LeadSift List of Resilient Companies

Jul 28, 2020

AppsFlyer: Mobile app and game fraud has dropped 30% to $1.6 billion since 2019

Jul 28, 2020

Overall app install fraud rate drops to 13% during H1 2020

Jul 22, 2020

AppsFlyer reported that in-app marketing boosted marketing in gaming apps in the second half of March

Jun 30, 2020

Top publishers share app install marketing trends

Jun 22, 2020

Marketers spend 42% of app install ad budgets on video, study finds

Jun 12, 2020

According to the latest report by AppsFlyer, in the U.S. alone, shopping app revenue has leaped by 100% while the usage has risen by 45%

Jun 12, 2020

35% of app marketing conversions result from retargeting

Jun 11, 2020

How AppsFlyer Is Making Zero Dollar Marketing Real With Zero

Jun 11, 2020

AppsFlyer: App Retargeting Conversions Jumped During Coronavirus Lockdowns

Jun 05, 2020

AppsFlyer partners with Facebook, Acast opens up ad marketplace

Jun 03, 2020

Facebook, AppsFlyer team on in-app ad measurement for game developers

Jun 02, 2020

AppsFlyer measures in-app advertising for Facebook gaming campaigns

Jun 02, 2020

Facebook Audience Network, AppsFlyer Team Up on Campaign-Level ROAS Data

Jun 02, 2020

Facebook, AppsFlyer Partner To Improve Performance

Jun 02, 2020

Facebook Audience Network and AppsFlyer launch gaming app ad-measurement tool

Jun 02, 2020

AppsFlyer forms a new partnership with Facebook Audience Network for UA data

Jun 01, 2020

How To Leverage Mobile Attribution Data For AI

May 13, 2020

In-app revenues increase 8% in May due to coronavirus lockdowns

May 12, 2020

Mobile Performance Data Helps Travel Booking Service Klook Go Big On Affiliate

Apr 30, 2020

Amazon Prime Day 2020 UK: is the date postponed and what deals will we see?

Apr 09, 2020

New findings from mobile attribution analysts AppsFlyer show there has a been a 10% increase in mobile apps’ global revenue from consumer spend

Apr 08, 2020

The 15 Largest US Tech Startup Funding Rounds of Q1 2020

Apr 06, 2020

Adding Value Through Mobile App Advertising in the Wake of COVID-19

Apr 04, 2020

Cheap dates? Dating life goes virtual amid COVID-19 pandemic

Apr 03, 2020

Report: YouTube plans ‘Shorts’ video-sharing feature to challenge TikTok

Apr 02, 2020

AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales

Mar 31, 2020

AppsFlyer: TikTok Topped the Media Source Growth Index in H2 2019

Mar 31, 2020

AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting

Mar 31, 2020

AppsFlyer: Google becomes number one for mobile app advertising

Mar 31, 2020

Google is no. 1 in mobile apps advertising

Mar 24, 2020

Building Customer Trust: Actions Speak Louder Than Words

Mar 20, 2020

According to AppsFlyer’s Performance Index for 2019, Facebook has done immensely well at retargeting

Mar 16, 2020

AppsFlyer: Gaming apps to boost install ad spending to $31B this year

Mar 12, 2020

The 35 hottest Israeli startups of 2020, according to insiders in the local tech scene

Feb 28, 2020

AppsFlyer proactively pulled out of MWC in February citing coronavirus before the official cancellation had been announced.

Feb 23, 2020

Paid app installs is big business — growing to $118 billion/year in 2022 according to AppsFlyer

Feb 19, 2020

Coronavirus fallout: Study says people aren’t downloading flight and hotel apps

Feb 14, 2020

AppsFlyer: Ad spending for app installs will jump 32% this year

Feb 13, 2020

App Install Ad Spending Reaches $76.2B, Poised To Jump Further

Feb 11, 2020

Digital Ad Fraud 2020 – Illuminating the Supply Chain

Feb 07, 2020

2020 App Economy Predictions: New Discovery Channels, The Importance Of Context/Personalization, And The Rise Of India

Jan 21, 2020

AppsFlyer raises $210M for ad attribution and more

Jan 21, 2020

S.F. marketing tech startup snags $210M funding round, unicorn status

Jan 21, 2020

AppsFlyer Reaches Unicorn Status After Raising $210 Million To Build Out Mobile Attribution

Jan 21, 2020

AppsFlyer, a Mobile Attribution, and Marketing Analytics Company Raises $210M in Funding

Jan 21, 2020

Mobile Attribution Company AppsFlyer Raises $210 Million Series D

Jan 21, 2020

AppsFlyer raises $210 million to measure mobile marketing’s impact

Dec 04, 2019

3 Trends To Look Out For When Promoting Your App

Dec 03, 2019

What Shopify’s Cyber Weekend Numbers Say About Ecommerce

Dec 02, 2019

Casual Gaming Apps Boast Highest Number Of Installs

Dec 02, 2019

Ad-supported ‘hyper casual’ games show most installs worldwide

Nov 14, 2019

Holiday Shopping Is Here, and Mostly on Our Mobile Devices

Nov 13, 2019

We Must Bridge The Gap Between Attribution and CRM In Mobile Marketing

Nov 08, 2019

TikTok to sell ads through Yandex, the ‘Google of Russia’

Oct 08, 2019

Mobile App Fraud Surges as Fraudsters Grow More Sophisticated

Sep 24, 2019

Google snatches app marketing crown from Facebook

Sep 24, 2019

AppsFlyer: Google overtakes Facebook in app marketing installs

Sep 24, 2019

AppsFlyer: Google Tops Facebook, Driving More App Installs in 1H 2019

Sep 24, 2019

Google drives more app installs than Facebook for first time

Sep 24, 2019

Google overtakes Facebook as top driver of app installs, study says

Sep 24, 2019

AppsFlyer’s annual Performance Index found that TikTok is quickly turning into a global social media force.

Sep 24, 2019

The AppsFlyer Performance Index: TikTok makes inroads into app marketing

Sep 12, 2019

AppsFlyer’s Quinn argues that marketers need a complete picture of all consumer touchpoints, regardless of where their activities take place. “This is ultimately what the people-based attribution solutions that are now coming into the market are aiming to do,” he says. “They see highly measurable mobile apps as the centerpiece in a holistic customer engagement strategy, and connect various other channels—OTT, mobile web, desktop—into a detailed customer journey.”

Sep 08, 2019

The findings are drawn from a study commissioned by AppsFlyer which showed that 41% of marketers do not consider mobile ad fraud to present any risk to their ad spend – even though a recent State of Mobile Fraud report identified $2.3bn worth of fraudulent activity in the first half of 2019 alone.

Aug 01, 2019

The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the first six months.

Jul 25, 2019

The move to OTT will be a boon to advertisers in the form of addressable TV advertising, which allows for real-time targeting of custom, complex audiences and for much finer-grained measurement and performance tracking compared to traditional index-based TV buying.

Apr 25, 2019

‘Marketers must get a handle on ad fraud to safeguard spend’

Mar 21, 2019

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index.

Mar 21, 2019

AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry.

Feb 19, 2019

AppsFlyer’s people-based attribution enables marketers to avoid inaccuracies and duplication of users, while offering fresh visibility into navigation and behaviour across apps, the web and throughout the digital landscape. Armed with these unparalleled insights into brand interactions and the path to purchase, marketers can optimise their campaigns and maximise the impact of each customer touchpoint.

Jan 31, 2019

28 percent of global mobile media budgets are wasted on fraud, according to AppsFlyer’s latest report

Jan 22, 2019

AppsFlyer Named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards 2019

Jan 09, 2019

On cheaper smartphones, memory capacity is limited. That helps explain why Indians delete one in three travel apps within a month of downloading them, on average, according to AppsFlyer.

Dec 20, 2018

AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.

Dec 20, 2018

AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020

Dec 20, 2018

AppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020

Dec 20, 2018

New forecast from AppsFlyer expects Ad Spend to Surge 136% from $27.1 billion in 2017 to $64.1 billion in 2020.

Dec 20, 2018

AppsFlyer: App install ad spend to surge to $64.1B by 2020

Dec 18, 2018

AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide and found that install fraud in the US keeps increasing.

Dec 14, 2018

AppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games

Dec 13, 2018

New report from AppsFlyer shows a number of trends in mobile gaming throughout 2018

Dec 13, 2018

Where Is Mobile Gaming Going Now?

Dec 13, 2018

AppsFlyer: Ads now generate more revenue than IAP in casual mobile games

Nov 19, 2018

AppsFlyer found that the amount of install fraud roughly tripled in the past 12 months

Nov 14, 2018


Oct 30, 2018

Interview with Ran Avrahamy, VP Global Marketing, AppsFlyer

Oct 23, 2018

AppsFlyer estimated that between $700 million and $800 million was stolen from mobile apps

Oct 16, 2018


Oct 16, 2018

Mobile marketing analytics firm AppsFlyer surpasses $100 million in annual recurring revenue

Sep 27, 2018

According to AppsFlyer’s 2018 Performance Index report, Snapchat is gaining ground

Sep 25, 2018

AppsFlyer: Facebook remains top media source for mobile app marketers

Sep 25, 2018

Facebook Continued to Be the Top Media Source for App Marketers in the First Half of 2018

Jul 10, 2018

You can write the marketing playbook but next year it will be obsolete: MAMA conference 2018

Jul 05, 2018


Jul 04, 2018


Jul 04, 2018

The Winners of The Europas Awards 2018 show Europe’s startup power

Jul 02, 2018

Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018

Jun 28, 2018


Jun 27, 2018

What ‘your mama’ can teach you about your marketing

Jun 18, 2018

Marketing-driven revenue from mobile apps has grown 80% since 2016

Jun 18, 2018

Study: App marketing drives 80% jump in sales since 2016

May 07, 2018

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

Apr 20, 2018

Hopper Doesn’t Play By The Book On Mobile User Acquisition

Apr 14, 2018

Four Tech Firms Launch A GDPR Compliance Framework

Apr 13, 2018

Amplitude, AppsFlyer, Braze and mParticle have formed a consortium called OpenGDPR

Apr 12, 2018

These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR

Apr 09, 2018

Is the ad fraud problem really getting better? New research suggests not

Apr 09, 2018

Mobile app fraud is on the rise, and what you can do about it

Apr 04, 2018

What mobile marketers really need to know about deep linking

Apr 03, 2018

Shopping apps leading target as mobile fraud escalates

Apr 02, 2018

AppsFlyer: Mobile app fraud hit $800 million in Q1, up 30%

Feb 27, 2018

Growing Tech Companies Finding Niche In San Francisco Office

Feb 23, 2018

Report: Facebook leads other platforms for app-install ROI in AppsFlyer performance index

Feb 12, 2018

A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers

Jan 30, 2018

2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud

Jan 04, 2018

Marketers’ Top Mobile Advertising Challenges

Dec 14, 2017

Bidalgo, AppsFlyer team on full-funnel attribution for Apple Search Ads

Dec 13, 2017

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

Nov 28, 2017

iPhone X owners spent 2x more than other mobile holiday shoppers

Oct 26, 2017

Why Companies Are Going All-in on All-Hands Meetings, and Why You Should, Too

Oct 24, 2017

Facebook Was the Top Media Source for App Marketers in the First Half of 2017

Oct 24, 2017

Facebook, Google and Apple are the top drivers of mobile app installs

Oct 10, 2017

TechBytes with Reshef Mann, CTO and Co-Founder, AppsFlyer

Sep 19, 2017

AppsFlyer launches Protect360 to deal with billion-dollar ad fraud problem

Jul 24, 2017

5 Mobile Marketing Practices Every Profit-Minded Business Should Adopt

Jul 18, 2017

Travel apps need a data-centric approach to marketing

Jul 05, 2017

AppsFlyer makes its attribution data more transparent

Jun 20, 2017

The Metrics That Matter: App Marketing KPIs That Drive Quality Downloads

May 31, 2017

AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services

May 25, 2017

AppsFlyer helps mobile advertisers beat back ad fraud via machine learning

May 19, 2017

In Pursuit of a Standard Metric for Mobile Marketing

May 02, 2017

Mobile landscape in APAC: opportunities and risks

Mar 29, 2017

AppsFlyer Launches Data-Tool Pivot

Mar 09, 2017

INVESTMENTSAppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C

Mar 05, 2017

Why mobile marketers need to start measuring ROI right now

Feb 26, 2017

Facebook, Google the global app-install leaders, but Twitter wins for retention.

Feb 23, 2017

App developers and publishers continue to have trouble converting users who download their apps into paying customers…

Feb 21, 2017

How Apps Could Finally Take Flight for Marketers

Feb 20, 2017

Preventing ‘Appocalypses’ from Tel Aviv to Bengaluru and beyond: the AppsFlyer story

Feb 15, 2017

AppsFlyer says retaining users is still a challenge for app marketers

Feb 15, 2017

App economy still struggling with retention

Jan 26, 2017

AppsFlyer Is Converging Performance Marketing And Brand Marketing

Jan 20, 2017

This N.Y.C. startup wants to change the game of mobile analytics

Jan 17, 2017

Exclusive: AppsFlyer Raises $56 Million

Jan 17, 2017

AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement

Jan 17, 2017

Mobile data startups scoop $68.7m in funding

Jan 17, 2017

App-Ad Tool Maker AppsFlyer Raises $56 Million Series C

Jan 17, 2017

AppsFlyer raises US$56M in Series C, looking to strengthen Asian presence

Jan 17, 2017

AppsFlyer just raised $56m to grab Asia’s mobile marketing opportunity

Dec 19, 2016

AppsFlyer Leads Mobbo Power Index App SDK Rankings

Dec 14, 2016

AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution

Dec 07, 2016

Want To Keep Your Employees Happy? Send Them To Work Overseas

Nov 16, 2016

Android users are twice as likely to uninstall apps than iOS users

Nov 16, 2016

15 Israeli Startups to Watch in 2017

Nov 16, 2016

Mobile app developers: Here’s what uninstall rates can tell you about your product

Nov 01, 2016

How retailers can maximize mobile revenues this holiday shopping season

Oct 31, 2016

Apple Search Ads Show Promise Based On Preliminary Data

Oct 25, 2016

9 actionable insights to prep marketers for the (fast approaching!) holiday season

Oct 11, 2016

AppsFlyer drops knowledge to prepare mobile developers for the holiday download rush

Sep 22, 2016

Europe’s hottest startups 2016: Tel Aviv

Sep 21, 2016

AppsFlyer Launches DeviceRank, The Industry’s First Mobile Device-Level Ad Fraud Prevention Technology

Sep 21, 2016

AppsFlyer Releases DeviceRank To Address $100 Million Cost Of App Fraud In 2016

Aug 30, 2016

Tencent Doubles Down On Advertising Business With AppsFlyer Partnership

Aug 30, 2016

Tencent Partners With AppsFlyer To Track Massive Chinese Mobile Market

Aug 08, 2016

AppsFlyer ranks mobile ad networks by retention and downloads

Jul 18, 2016

Interview with AppsFlyer’s Ronen Mense

Jul 10, 2016

In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

Jul 06, 2016

Quality counts for in-app purchasers

Jun 30, 2016

Indian iOS users spend 5.5 times more on apps than Android users do: AppsFlyer report

Jun 30, 2016

AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

Jun 30, 2016

State of IAPs: iOS users spend 2.5x more on in-app purchases than Android users

Jun 30, 2016

Global champion: Asians spend 40% more in-app purchases than the rest of the world

Jun 29, 2016

Almost nobody pays for virtual goods in apps, but those who do shell out a lot

Jun 25, 2016

Will the rich get richer with Apple’s new app store ads

Jun 19, 2016

WWDC for CMOs: How Apple’s announcements will impact marketing

May 26, 2016

AppsFlyer expands analytics biz into $1.4B Latin American mobile gaming market

May 19, 2016

What Does the Coming Chatbot Revolution Mean for Marketers?

Apr 24, 2016

Leader Speak feature with AppsFlyer’s Sanjay Trisal

Apr 23, 2016

Game of Phones: Tech Plays in the Quest for the Iron Throne

Apr 22, 2016

Four Ways To Test Remote Work Options In Your Organization

Apr 17, 2016

Who needs mobile ads?

Apr 06, 2016

5 Essential Mobile Marketing Strategies to Boost Your Business Now

Feb 21, 2016

AppsFlyer Opens London and Berlin Offices

Feb 20, 2016

Israel’s mobile industry helps the world understand Israel better

Feb 18, 2016

Facebook named undisputed leader in mobile advertising for app developers

Feb 18, 2016

iOS Users Are Easier To Retain With Video Ads

Feb 14, 2016

Study throws light on mobile app usage activity among Android and iOS users

Feb 11, 2016

AppsFlyer’s Alexander Grach on the in-game events you need to be measuring

Feb 11, 2016

Study of Apple iOS, Google Android Users Offers Important Message for Investors

Feb 07, 2016

Report: Mobile App Installs, Engagement Highest On Weekend & Evenings

Feb 07, 2016

Research shows culture is the most critical attribute for mobile app marketers

Jan 11, 2016

India is one of the most strategic markets for AppsFlyer: Sanjay Trisal, Country Manager, India, AppsFlyer

Dec 23, 2015

Star Wars: The Force Awakens Drives Installs of Star Wars Apps

Dec 10, 2015

First Look: AppsFlyer Launches “Right Now” to Provide App Marketers Real-time Look at Install Campaigns

Dec 10, 2015

6 Last-Minute Tips for Mobile Marketers Ahead of the Holiday Shopping Rush

Dec 09, 2015

Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs

Dec 04, 2015

Black Friday Big Winner On Mobile

Dec 03, 2015

Black Friday Beats Cyber Monday for Mobile Shopping

Dec 02, 2015

AppsFlyer Offering “Definitive Guide” to Measuring & Optimizing Your Facebook App Campaigns

Nov 17, 2015

AppsFlyer Hires Sanjay Trisal as Country Manager, India

Nov 17, 2015

AppsFlyer hires Sanjay Trisal as India country manager

Nov 17, 2015

Israeli firm AppsFlyer hires InMobi’s Trisal as India head

Nov 09, 2015

Here’s How to Break down Reporting Options in Mobile Analytics

Nov 08, 2015

Mobile gaming in Asia: One size does not fit all

Oct 28, 2015

Mobile video ad spending triples in 2015, and that’s just the beginning

Oct 28, 2015

How Mobile Video Ads Lead to Greater App Retention

Oct 28, 2015

Data is a Mobile Marketer’s Best Friend

Oct 28, 2015

How to Find Your Target Audience on Mobile

Oct 27, 2015

The Promise of [True] Cross-Channel Marketing Attribution

Oct 15, 2015

App Marketers Focus on Engagement, Retention

Oct 12, 2015

Adblockolypse? Well, Maybe Not! A New Perspective Backed By Data

Oct 04, 2015

AppsFlyer Reveals Ad Network Performance Figures

Sep 17, 2015

Last-Click Data Tells a Fraction of Mobile Attribution Story

Sep 02, 2015

AppsFlyer ñAnd Attributionñ Come To The Instagram Ads API

Sep 02, 2015

AppsFlyer Gains Instagram Ads API Access

Sep 02, 2015

Instagram’s Ad Expansion Helps AppsFlyer Monitor Ad Effectiveness

Sep 02, 2015

AppsFlyer supports mobile app install campaigns on Instagram

Sep 02, 2015

AppsFlyer extends to support UA on Instagram

Aug 24, 2015

AppsFlyer Announces U.S. General Manager, VP of Sales Hires

Jul 27, 2015

4 Tools To Help Startups Hack Their Growth

Jul 18, 2015

AppsFlyer Debuts ROI Reports for Facebook Mobile App Install Campaigns

Jul 15, 2015

AppsFlyer Develops Plan To Accommodate Facebook’s Data Policy Change

Jul 11, 2015

AppsFlyer lets advertisers calculate ROI on Facebook campaigns, preempts Facebook’s user change policy

Jul 08, 2015

wywy and AppsFlyer partnership helps mobile app companies measure and optimize TV spend

Jun 30, 2015

Why You Should Advertise Your App On Television

Jun 28, 2015

AppsFlyer analytics to attribute all pre-app install touches

Jun 23, 2015

AppsFlyer decries last-click ad attribution as “a big lie” offers multi-touch tracking

May 27, 2015

Report: iOS îBy A Wide Marginî Keeps Players Engaged Longer Than Android

May 27, 2015

How Your Company Can Stop Shooting In The Dark With Mobile Ads

May 20, 2015

Video ads keep mobile gamers playing longer, AppsFlyer finds

May 20, 2015

AppsFlyer CEO on Getting the Most from Ad Networks

Apr 29, 2015

TV advertising on the rise for apps

Apr 22, 2015

Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you

Apr 22, 2015

5 Social and Ad Tech Superstars Making It Big

Mar 02, 2015

AppsFlyer looks to create hub in Bangkok

Jan 30, 2015

2014 Was Best-Ever Year For Israeli Startups

Jan 30, 2015

Important Funding Tips From Famous Israeli Super-Investors

Jan 19, 2015

Mobile Ads Analytics Company AppsFlyer Raises $20 Million

Jan 19, 2015

AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform

Jan 19, 2015

AppsFlyer: Creating the Mobile Ad Measurement Standard

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