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September 16, 2021

A joint report by AppsFlyer and TikTok found that video accounts for 40% of all programmatic ad spend in South East Asia

September 11, 2021

An AppsFlyer analysis found that of the $7.5 billion in UA spend since April, iOS budgets have dropped 15% vs. pre-App Tracking Transparency (ATT)

August 30, 2021

AppsFlyer CEO Oren Kaniel listed as one of the most important marketers in 2021

August 11, 2021

AppsFlyer data confirms that the true impacts of the ATT change are still evolving

July 20, 2021

AppsFlyer data reveals the 56% of user opting out are forcing app publishers to rethink their mobile business strategy

July 13, 2021

AppsFlyer report in collaboration with Google looked into how the African app market has fared since the pandemic

July 12, 2021

AppsFlyer reported finding that IDFA availability could be affected by the way app developers time their SDKs

July 7, 2021

Recent stats from AppsFlyer show that around 42% of iOS users are choosing to opt-in ATT tracking

June 28, 2021

AppsFlyer data shows global adoption of iOS 14.5+ was only 16% by the week of May 25, but it rose to 45% by June 7th

June 25, 2021

CMO Ran Avrahamy dives into AppsFlyer’s continued success and the importance of employee branding

June 17, 2021

AppsFlyer has appointed Chad Greenleaf as SVP, client success

June 14, 2021

AppsFlyer’s The State of Finance App Marketing 2021 Edition shows interest in digital finance solutions is still pretty strong

June 12, 2021

Downloads of fintech apps are up 132% globally YoY according to an AppsFlyer marketing report

June 10, 2021

Per AppsFlyer survey, 47% of respondents said they’re unlikely to consent to sharing an Apple device identifier

June 10, 2021

AppsFlyer’s State of Finance report found consumers seek out more “contactless” ways of handling financial business

June 8, 2021

AppsFlyer says it saw opt-in rates differ depending on the content category of a particular app

June 6, 2021

According to AppsFlyer, iOS ad spend increased 20% after ATT was enforced by Apple

May 13, 2021

AppsFlyer data reveals 78M instances were users saw an ATT prompt and allowed tracking.

May 13, 2021

Recent data from AppsFlyer suggests it is too early to estimate the true influence of Apple’s privacy update

May 13, 2021

AppsFlyer’s robust data says 31% of new installers have opted into having their data tracked

May 12, 2021

AppsFlyer’s data reveals only around 15 percent of apps have started asking permission to track users

May 10, 2021

According to AppsFlyer’s data, the global average for opt-in is around 37%

May 7, 2021

AppsFlyer found that 29% of users in the United States have opted into tracking

May 7, 2021

According to AppsFlyer, only 13% of developers had rolled out their privacy popups by May 4

April 29, 2021

AppsFlyer’s preliminary research found that users opted to allow tracking by IDFA 39 percent of the time

April 28, 2021

AppsFlyer found that iPhone users agreed to tracking from shopping and finance apps more than 40% of the time

April 27, 2021

AppsFlyer Survey found 32 percent of people allowed apps to track them

April 27, 2021

AppsFlyer’s VP Core Product comments on how iOS 14 changes will affect how marketing is measured

April 27, 2021

AppsFlyer says that the average opt-in rate in its testing is around 26 percent

April 27, 2021

Internet industry braces for new privacy rules

April 26, 2021

AppsFlyer data found that 41 percent of the time people tapped “allow” to permit the tracking

April 26, 2021

AppsFlyer’s data on early use of ATT in iOS reveals users are more likely to allow tracking with nongaming apps

April 26, 2021

AppsFlyer’s early data reveals opt-in rates for iOS14

April 9, 2021

When Apple’s IDFA Changes Hit “Nobody Really Knows” What To Expect

April 9, 2021

AppTrackingTransparency opt in could be much higher than expected

April 8, 2021

New Research Provides Further Insight into the Potential Impact of Apple’s Coming IDFA Update

April 8, 2021

iOS 14 app tracking opt-ins may prove higher than expected

April 6, 2021

less than 1/3 of smartphone users are even aware of the policy changes, according to a new survey from the Mobile Marketing Association and AppsFlyer

March 25, 2021

Google Dominates Scale and Facebook Leads in Quality: AppsFlyer Performance Index 2021

March 25, 2021

Google beats Facebook; TikTok rises in AppsFlyer performance index

March 25, 2021

Apple’s Privacy Framework Already Affecting Downloads, Login Metrics, Measurement

March 24, 2021

AppsFlyer’s Latest Performance Index Shows Google Leads In Scale, While Facebook Dominates Quality

March 24, 2021

Report: Google Ads Tops Facebook at Driving Loyal Users on Mobile

March 21, 2021

A recent survey from AppsFlyer shows that almost half of all users (47 percent) are likely to opt out of tracking.

March 20, 2021

Research from AppsFlyer, a mobile advertising firm, found that only about 25 percent of people turned this setting on in 2020

March 19, 2021

AppsFlyer estimates app makers will spend $96.5 billion on app install ads in 2021

March 18, 2021

Here are 5 common Apple privacy crackdown myths, debunked for concerned marketers

March 17, 2021

What consumers really think of the upcoming IDFA opt-in, protecting privacy and smartphone data

March 16, 2021

Mobile marketers are confused by Apple’s IDFA change, based on a November survey by AppsFlyer

March 9, 2021

America’s Best Startup Employers 2021

March 4, 2021

mobile marketers surveyed by AppsFlyer and MMA Global said they expected at least a 50% reduction in the availability of IDFAs

March 1, 2021

AppsFlyer and MMA Survey Finds Marketers Becoming Increasingly Familiar With IDFA Protocol

February 11, 2021

AppsFlyer measured the impact of IDFA changes on marketing in November

February 11, 2021

AppsFlyer Develops Predictive Analytics Tool In Response To Apple’s Privacy Rules

February 11, 2021

AppsFlyer launches predictive analytics for post-IDFA mobile apps and games

February 10, 2021

Welcome To 2021: The Year Probability Rises To The Demands Of Privacy

January 16, 2021

After a record year for Israeli startups, 16 investors tell us what’s next

November 24, 2020

Salesforce joins AppsFlyer’s $210m funding round

November 24, 2020

AppsFlyer raises funding from Salesforce Ventures at $2 billion valuation

November 24, 2020

AppsFlyer Extends Latest $210M Round With An Investment From Salesforce

November 24, 2020

AppsFlyer’s Latest Funding Round Values It at $2 Billion

November 24, 2020

Salesforce’s VC arm just made a ‘small’ investment in marketing analytics startup AppsFlyer, bumping its valuation to $2 billion

November 24, 2020

Unicorn AppsFlyer bags investment from Salesforce Ventures in extension of series D round

November 24, 2020

Salesforce Puts Money Into AppsFlyer

October 16, 2020

Facebook takes top spot in AppsFlyer’s performance app marketing ranking

October 14, 2020

AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising

October 14, 2020

AppsFlyer: Facebook Was the No. 1 Mobile Media Source in 1H 2020

October 7, 2020

AppsFlyer Launches Linking Tool On Salesforce AppExchange

September 29, 2020

App Developers See Revenues from In-App Purchases Outpace Advertising Revenues

September 24, 2020

Mobile Retargeting: Why it Matters More Than Ever

September 18, 2020

AppsFlyer is One of the Largest San Francisco Tech Employers

September 15, 2020

App Monetization Trends 2020

September 9, 2020

What Is SKAdNetwork?

August 14, 2020

A Marketer’s Guide To Ad Fraud Detection Companies

August 5, 2020

AppsFlyer Strengthens Vodacom’s Mobile Marketing with Enhanced Analytics

July 29, 2020

Game Apps Are Cutting Down On Install Fraud, But In-App Fraud Is Still A Big Problem

July 29, 2020

Finance Mobile Apps Most Exposed To Fraud, Gaming Hit By Install Hijacking

July 29, 2020

Report: Non-gaming apps are at higher risk of install fraud

July 28, 2020

10 Companies to Watch on the LeadSift List of Resilient Companies

July 28, 2020

AppsFlyer: Mobile app and game fraud has dropped 30% to $1.6 billion since 2019

July 28, 2020

Overall app install fraud rate drops to 13% during H1 2020

July 22, 2020

AppsFlyer reported that in-app marketing boosted marketing in gaming apps in the second half of March

June 30, 2020

Top publishers share app install marketing trends

June 22, 2020

Marketers spend 42% of app install ad budgets on video, study finds

June 12, 2020

According to the latest report by AppsFlyer, in the U.S. alone, shopping app revenue has leaped by 100% while the usage has risen by 45%

June 12, 2020

35% of app marketing conversions result from retargeting

June 11, 2020

How AppsFlyer Is Making Zero Dollar Marketing Real With Zero

June 11, 2020

AppsFlyer: App Retargeting Conversions Jumped During Coronavirus Lockdowns

June 5, 2020

AppsFlyer partners with Facebook, Acast opens up ad marketplace

June 3, 2020

Facebook, AppsFlyer team on in-app ad measurement for game developers

June 2, 2020

AppsFlyer measures in-app advertising for Facebook gaming campaigns

June 2, 2020

Facebook Audience Network, AppsFlyer Team Up on Campaign-Level ROAS Data

June 2, 2020

Facebook, AppsFlyer Partner To Improve Performance

June 2, 2020

Facebook Audience Network and AppsFlyer launch gaming app ad-measurement tool

June 2, 2020

AppsFlyer forms a new partnership with Facebook Audience Network for UA data

June 1, 2020

How To Leverage Mobile Attribution Data For AI

May 13, 2020

In-app revenues increase 8% in May due to coronavirus lockdowns

May 12, 2020

Mobile Performance Data Helps Travel Booking Service Klook Go Big On Affiliate

April 30, 2020

Amazon Prime Day 2020 UK: is the date postponed and what deals will we see?

April 9, 2020

New findings from mobile attribution analysts AppsFlyer show there has a been a 10% increase in mobile apps’ global revenue from consumer spend

April 8, 2020

The 15 Largest US Tech Startup Funding Rounds of Q1 2020

April 6, 2020

Adding Value Through Mobile App Advertising in the Wake of COVID-19

April 4, 2020

Cheap dates? Dating life goes virtual amid COVID-19 pandemic

April 3, 2020

Report: YouTube plans ‘Shorts’ video-sharing feature to challenge TikTok

April 2, 2020

AppsFlyer Taps Performance Driven Executive, Mar Brandt, to Lead North America Sales

March 31, 2020

AppsFlyer: TikTok Topped the Media Source Growth Index in H2 2019

March 31, 2020

AppsFlyer: Facebook faces growing Google rivalry in mobile ad retargeting

March 31, 2020

AppsFlyer: Google becomes number one for mobile app advertising

March 31, 2020

Google is no. 1 in mobile apps advertising

March 24, 2020

Building Customer Trust: Actions Speak Louder Than Words

March 20, 2020

According to AppsFlyer’s Performance Index for 2019, Facebook has done immensely well at retargeting

March 16, 2020

AppsFlyer: Gaming apps to boost install ad spending to $31B this year

March 12, 2020

The 35 hottest Israeli startups of 2020, according to insiders in the local tech scene

February 28, 2020

AppsFlyer proactively pulled out of MWC in February citing coronavirus before the official cancellation had been announced.

February 23, 2020

Paid app installs is big business — growing to $118 billion/year in 2022 according to AppsFlyer

February 19, 2020

Coronavirus fallout: Study says people aren’t downloading flight and hotel apps

February 14, 2020

AppsFlyer: Ad spending for app installs will jump 32% this year

February 13, 2020

App Install Ad Spending Reaches $76.2B, Poised To Jump Further

February 11, 2020

Digital Ad Fraud 2020 – Illuminating the Supply Chain

February 7, 2020

2020 App Economy Predictions: New Discovery Channels, The Importance Of Context/Personalization, And The Rise Of India

January 21, 2020

AppsFlyer raises $210M for ad attribution and more

January 21, 2020

S.F. marketing tech startup snags $210M funding round, unicorn status

January 21, 2020

AppsFlyer Reaches Unicorn Status After Raising $210 Million To Build Out Mobile Attribution

January 21, 2020

AppsFlyer, a Mobile Attribution, and Marketing Analytics Company Raises $210M in Funding

January 21, 2020

Mobile Attribution Company AppsFlyer Raises $210 Million Series D

January 21, 2020

AppsFlyer raises $210 million to measure mobile marketing’s impact

December 4, 2019

3 Trends To Look Out For When Promoting Your App

December 3, 2019

What Shopify’s Cyber Weekend Numbers Say About Ecommerce

December 2, 2019

Casual Gaming Apps Boast Highest Number Of Installs

December 2, 2019

Ad-supported ‘hyper casual’ games show most installs worldwide

November 14, 2019

Holiday Shopping Is Here, and Mostly on Our Mobile Devices

November 13, 2019

We Must Bridge The Gap Between Attribution and CRM In Mobile Marketing

November 8, 2019

TikTok to sell ads through Yandex, the ‘Google of Russia’

October 8, 2019

Mobile App Fraud Surges as Fraudsters Grow More Sophisticatedhttps://www.mytotalretail.com/article/mobile-app-fraud-surges-as-fraudsters-grow-more-sophisticated/

September 24, 2019

Google snatches app marketing crown from Facebook

September 24, 2019

AppsFlyer: Google overtakes Facebook in app marketing installs

September 24, 2019

AppsFlyer: Google Tops Facebook, Driving More App Installs in 1H 2019

September 24, 2019

Google drives more app installs than Facebook for first time

September 24, 2019

Google overtakes Facebook as top driver of app installs, study says

September 24, 2019

AppsFlyer’s annual Performance Index found that TikTok is quickly turning into a global social media force.

September 24, 2019

The AppsFlyer Performance Index: TikTok makes inroads into app marketing

September 12, 2019

AppsFlyer’s Quinn argues that marketers need a complete picture of all consumer touchpoints, regardless of where their activities take place. “This is ultimately what the people-based attribution solutions that are now coming into the market are aiming to do,” he says. “They see highly measurable mobile apps as the centerpiece in a holistic customer engagement strategy, and connect various other channels—OTT, mobile web, desktop—into a detailed customer journey.”

September 8, 2019

The findings are drawn from a study commissioned by AppsFlyer which showed that 41% of marketers do not consider mobile ad fraud to present any risk to their ad spend – even though a recent State of Mobile Fraud report identified $2.3bn worth of fraudulent activity in the first half of 2019 alone.

August 1, 2019

The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the first six months.

July 25, 2019

The move to OTT will be a boon to advertisers in the form of addressable TV advertising, which allows for real-time targeting of custom, complex audiences and for much finer-grained measurement and performance tracking compared to traditional index-based TV buying.

April 25, 2019

‘Marketers must get a handle on ad fraud to safeguard spend’

March 21, 2019

The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index.

March 21, 2019

AppsFlyer, the leading mobile attribution company, released its latest Performance Index, providing marketers with the most comprehensive report to date on the evolving mobile advertising industry.

February 19, 2019

AppsFlyer’s people-based attribution enables marketers to avoid inaccuracies and duplication of users, while offering fresh visibility into navigation and behaviour across apps, the web and throughout the digital landscape. Armed with these unparalleled insights into brand interactions and the path to purchase, marketers can optimise their campaigns and maximise the impact of each customer touchpoint.

January 31, 2019

28 percent of global mobile media budgets are wasted on fraud, according to AppsFlyer’s latest report

January 22, 2019

AppsFlyer Named Best Analytics and Data Tool at the Pocket Gamer Mobile Games Awards 2019

January 9, 2019

On cheaper smartphones, memory capacity is limited. That helps explain why Indians delete one in three travel apps within a month of downloading them, on average, according to AppsFlyer.

December 20, 2018

AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.

December 20, 2018

AppsFlyer: App ad market to grow 136% to $64.1 billion from 2017 to 2020

December 20, 2018

AppsFlyer Sees Global App Install Spend Reaching $64 Billion in 2020

December 20, 2018

New forecast from AppsFlyer expects Ad Spend to Surge 136% from $27.1 billion in 2017 to $64.1 billion in 2020.

December 20, 2018

AppsFlyer: App install ad spend to surge to $64.1B by 2020

December 18, 2018

AppsFlyer analyzed 17 billion app installs across 7,000 apps worldwide and found that install fraud in the US keeps increasing.

December 14, 2018

AppsFlyer Shared Its Findings on 2018 Marketing Trends in Mobile Games

December 13, 2018

New report from AppsFlyer shows a number of trends in mobile gaming throughout 2018

December 13, 2018

Where Is Mobile Gaming Going Now?

December 13, 2018

AppsFlyer: Ads now generate more revenue than IAP in casual mobile games

November 19, 2018

AppsFlyer found that the amount of install fraud roughly tripled in the past 12 months

November 14, 2018

APPSFLYER ENHANCES MOBILE MARKETING IN INDONESIA

October 30, 2018

Interview with Ran Avrahamy, VP Global Marketing, AppsFlyer

October 23, 2018

AppsFlyer estimated that between $700 million and $800 million was stolen from mobile apps

October 16, 2018

APPSFLYER SURPASSES $100M IN ANNUAL RECURRING REVENUE

October 16, 2018

Mobile marketing analytics firm AppsFlyer surpasses $100 million in annual recurring revenue

September 27, 2018

According to AppsFlyer’s 2018 Performance Index report, Snapchat is gaining ground

September 25, 2018

AppsFlyer: Facebook remains top media source for mobile app marketers

September 25, 2018

Facebook Continued to Be the Top Media Source for App Marketers in the First Half of 2018

July 10, 2018

You can write the marketing playbook but next year it will be obsolete: MAMA conference 2018

July 5, 2018

WHAT INVESTORS LOOK FOR WHEN FUNDING MOBILE PLATFORMS

July 4, 2018

APPSFLYER PREDICTS INCREASING ADD SPENDING ON APP INSTALLS

July 4, 2018

The Winners of The Europas Awards 2018 show Europe’s startup power

July 2, 2018

Mobile Apps’ Average Revenue per User Benchmarks for Q1 2018

June 28, 2018

AT MAMA LONDON, INDUSTRY LEADERS TO ADDRESS CHALLENGES OF THE MOBILE ECONOMY

June 27, 2018

What ‘your mama’ can teach you about your marketing

June 18, 2018

Marketing-driven revenue from mobile apps has grown 80% since 2016

June 18, 2018

Study: App marketing drives 80% jump in sales since 2016

May 7, 2018

TechBytes with Shani Rosenfelder, Head of Content and Mobile Insights, AppsFlyer

April 20, 2018

Hopper Doesn’t Play By The Book On Mobile User Acquisition

April 14, 2018

Four Tech Firms Launch A GDPR Compliance Framework

April 13, 2018

Amplitude, AppsFlyer, Braze and mParticle have formed a consortium called OpenGDPR

April 12, 2018

These 4 Mobile Ad-Tech Companies Are Banding Together on Standards for GDPR

April 9, 2018

Is the ad fraud problem really getting better? New research suggests not

April 9, 2018

Mobile app fraud is on the rise, and what you can do about it

April 4, 2018

What mobile marketers really need to know about deep linking

April 3, 2018

Shopping apps leading target as mobile fraud escalates

April 2, 2018

AppsFlyer: Mobile app fraud hit $800 million in Q1, up 30%

February 27, 2018

Growing Tech Companies Finding Niche In San Francisco Office

February 23, 2018

Report: Facebook leads other platforms for app-install ROI in AppsFlyer performance index

February 12, 2018

A Rare Peek Inside The Tech Stacks Of Two Mobile Marketers

January 30, 2018

2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud

January 4, 2018

Marketers’ Top Mobile Advertising Challenges

December 14, 2017

Bidalgo, AppsFlyer team on full-funnel attribution for Apple Search Ads

December 13, 2017

Report: CMOs Overwhelmed By Cost of Mobile Ad Fraud

November 28, 2017

iPhone X owners spent 2x more than other mobile holiday shoppers

October 26, 2017

Why Companies Are Going All-in on All-Hands Meetings, and Why You Should, Too

October 24, 2017

Facebook Was the Top Media Source for App Marketers in the First Half of 2017

October 24, 2017

Facebook, Google and Apple are the top drivers of mobile app installs

October 10, 2017

TechBytes with Reshef Mann, CTO and Co-Founder, AppsFlyer

September 19, 2017

AppsFlyer launches Protect360 to deal with billion-dollar ad fraud problem

July 24, 2017

5 Mobile Marketing Practices Every Profit-Minded Business Should Adopt

July 18, 2017

Travel apps need a data-centric approach to marketing

July 5, 2017

AppsFlyer makes its attribution data more transparent

June 20, 2017

The Metrics That Matter: App Marketing KPIs That Drive Quality Downloads

May 31, 2017

AppsFlyer launches mobile anti-fraud initiative, updates its fraud detection services

May 25, 2017

AppsFlyer helps mobile advertisers beat back ad fraud via machine learning

May 19, 2017

In Pursuit of a Standard Metric for Mobile Marketing

May 2, 2017

Mobile landscape in APAC: opportunities and risks

March 29, 2017

AppsFlyer Launches Data-Tool Pivot

March 9, 2017

INVESTMENTSAppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C

March 5, 2017

Why mobile marketers need to start measuring ROI right now

February 26, 2017

Facebook, Google the global app-install leaders, but Twitter wins for retention.

February 23, 2017

App developers and publishers continue to have trouble converting users who download their apps into paying customers…

February 21, 2017

How Apps Could Finally Take Flight for Marketers

February 20, 2017

Preventing ‘Appocalypses’ from Tel Aviv to Bengaluru and beyond: the AppsFlyer story

February 15, 2017

AppsFlyer says retaining users is still a challenge for app marketers

February 15, 2017

App economy still struggling with retention

January 26, 2017

AppsFlyer Is Converging Performance Marketing And Brand Marketing

January 20, 2017

This N.Y.C. startup wants to change the game of mobile analytics

January 17, 2017

Exclusive: AppsFlyer Raises $56 Million

January 17, 2017

AppsFlyer Raises Additional $56 Million For Mobile Marketing Measurement

January 17, 2017

Mobile data startups scoop $68.7m in funding

January 17, 2017

App-Ad Tool Maker AppsFlyer Raises $56 Million Series C

January 17, 2017

AppsFlyer raises US$56M in Series C, looking to strengthen Asian presence

January 17, 2017

AppsFlyer just raised $56m to grab Asia’s mobile marketing opportunity

December 19, 2016

AppsFlyer Leads Mobbo Power Index App SDK Rankings

December 14, 2016

AppsFlyer Rolls Out Tool To Get To The Bottom Of In-App Ad Revenue Attribution

December 7, 2016

Want To Keep Your Employees Happy? Send Them To Work Overseas

November 16, 2016

Android users are twice as likely to uninstall apps than iOS users

November 16, 2016

15 Israeli Startups to Watch in 2017

November 16, 2016

Mobile app developers: Here’s what uninstall rates can tell you about your product

November 1, 2016

How retailers can maximize mobile revenues this holiday shopping season

October 31, 2016

Apple Search Ads Show Promise Based On Preliminary Data

October 25, 2016

9 actionable insights to prep marketers for the (fast approaching!) holiday season

October 11, 2016

AppsFlyer drops knowledge to prepare mobile developers for the holiday download rush

September 22, 2016

Europe’s hottest startups 2016: Tel Aviv

September 21, 2016

AppsFlyer Launches DeviceRank, The Industry’s First Mobile Device-Level Ad Fraud Prevention Technology

September 21, 2016

AppsFlyer Releases DeviceRank To Address $100 Million Cost Of App Fraud In 2016

August 30, 2016

Tencent Doubles Down On Advertising Business With AppsFlyer Partnership

August 30, 2016

Tencent Partners With AppsFlyer To Track Massive Chinese Mobile Market

August 8, 2016

AppsFlyer ranks mobile ad networks by retention and downloads

July 18, 2016

Interview with AppsFlyer’s Ronen Mense

July 10, 2016

In-app purchases dwarf ad revenues, as iOS App Store exceeds $71 billion

July 6, 2016

Quality counts for in-app purchasers

June 30, 2016

Indian iOS users spend 5.5 times more on apps than Android users do: AppsFlyer report

June 30, 2016

AppsFlyer: Average Global Paying User Spends $9.60 Per Month, Per App

June 30, 2016

State of IAPs: iOS users spend 2.5x more on in-app purchases than Android users

June 30, 2016

Global champion: Asians spend 40% more in-app purchases than the rest of the world

June 29, 2016

Almost nobody pays for virtual goods in apps, but those who do shell out a lot

June 25, 2016

Will the rich get richer with Apple’s new app store ads

June 19, 2016

WWDC for CMOs: How Apple’s announcements will impact marketing

May 26, 2016

AppsFlyer expands analytics biz into $1.4B Latin American mobile gaming market

May 19, 2016

What Does the Coming Chatbot Revolution Mean for Marketers?

April 24, 2016

Leader Speak feature with AppsFlyer’s Sanjay Trisal

April 23, 2016

Game of Phones: Tech Plays in the Quest for the Iron Throne

April 22, 2016

Four Ways To Test Remote Work Options In Your Organization

April 17, 2016

Who needs mobile ads?

April 6, 2016

5 Essential Mobile Marketing Strategies to Boost Your Business Now

February 21, 2016

AppsFlyer Opens London and Berlin Offices

February 20, 2016

Israel’s mobile industry helps the world understand Israel better

February 18, 2016

Facebook named undisputed leader in mobile advertising for app developers

February 18, 2016

iOS Users Are Easier To Retain With Video Ads

February 14, 2016

Study throws light on mobile app usage activity among Android and iOS users

February 11, 2016

AppsFlyer’s Alexander Grach on the in-game events you need to be measuring

February 11, 2016

Study of Apple iOS, Google Android Users Offers Important Message for Investors

February 7, 2016

Report: Mobile App Installs, Engagement Highest On Weekend & Evenings

February 7, 2016

Research shows culture is the most critical attribute for mobile app marketers

January 11, 2016

India is one of the most strategic markets for AppsFlyer: Sanjay Trisal, Country Manager, India, AppsFlyer

December 23, 2015

Star Wars: The Force Awakens Drives Installs of Star Wars Apps

December 10, 2015

First Look: AppsFlyer Launches “Right Now” to Provide App Marketers Real-time Look at Install Campaigns

December 10, 2015

6 Last-Minute Tips for Mobile Marketers Ahead of the Holiday Shopping Rush

December 9, 2015

Mobile Attribution Platform AppsFlyer Unleashes Really Real-Time Reporting On App Installs

December 4, 2015

Black Friday Big Winner On Mobile

December 3, 2015

Black Friday Beats Cyber Monday for Mobile Shopping

December 2, 2015

AppsFlyer Offering “Definitive Guide” to Measuring & Optimizing Your Facebook App Campaigns

November 17, 2015

AppsFlyer Hires Sanjay Trisal as Country Manager, India

November 17, 2015

AppsFlyer hires Sanjay Trisal as India country manager

November 17, 2015

Israeli firm AppsFlyer hires InMobi’s Trisal as India head

November 9, 2015

Here’s How to Break down Reporting Options in Mobile Analytics

November 8, 2015

Mobile gaming in Asia: One size does not fit all

October 28, 2015

Mobile video ad spending triples in 2015, and that’s just the beginning

October 28, 2015

How Mobile Video Ads Lead to Greater App Retention

October 28, 2015

Data is a Mobile Marketer’s Best Friend

October 28, 2015

How to Find Your Target Audience on Mobile

October 27, 2015

The Promise of [True] Cross-Channel Marketing Attribution

October 15, 2015

App Marketers Focus on Engagement, Retention

October 12, 2015

Adblockolypse? Well, Maybe Not! A New Perspective Backed By Data

October 4, 2015

AppsFlyer Reveals Ad Network Performance Figures

September 17, 2015

Last-Click Data Tells a Fraction of Mobile Attribution Story

September 2, 2015

AppsFlyer ñAnd Attributionñ Come To The Instagram Ads API

September 2, 2015

AppsFlyer Gains Instagram Ads API Access

September 2, 2015

Instagram’s Ad Expansion Helps AppsFlyer Monitor Ad Effectiveness

September 2, 2015

AppsFlyer supports mobile app install campaigns on Instagram

September 2, 2015

AppsFlyer extends to support UA on Instagram

August 24, 2015

AppsFlyer Announces U.S. General Manager, VP of Sales Hires

July 27, 2015

4 Tools To Help Startups Hack Their Growth

July 18, 2015

AppsFlyer Debuts ROI Reports for Facebook Mobile App Install Campaigns

July 15, 2015

AppsFlyer Develops Plan To Accommodate Facebook’s Data Policy Change

July 11, 2015

AppsFlyer lets advertisers calculate ROI on Facebook campaigns, preempts Facebook’s user change policy

July 8, 2015

wywy and AppsFlyer partnership helps mobile app companies measure and optimize TV spend

June 30, 2015

Why You Should Advertise Your App On Television

June 28, 2015

AppsFlyer analytics to attribute all pre-app install touches

June 23, 2015

AppsFlyer decries last-click ad attribution as “a big lie” offers multi-touch tracking

May 27, 2015

Report: iOS îBy A Wide Marginî Keeps Players Engaged Longer Than Android

May 27, 2015

How Your Company Can Stop Shooting In The Dark With Mobile Ads

May 20, 2015

Video ads keep mobile gamers playing longer, AppsFlyer finds

May 20, 2015

AppsFlyer CEO on Getting the Most from Ad Networks

April 29, 2015

TV advertising on the rise for apps

April 22, 2015

Was that Kate Upton Super Bowl ad worth it? AppsFlyer could tell you

April 22, 2015

5 Social and Ad Tech Superstars Making It Big

March 2, 2015

AppsFlyer looks to create hub in Bangkok

January 30, 2015

2014 Was Best-Ever Year For Israeli Startups

January 30, 2015

Important Funding Tips From Famous Israeli Super-Investors

January 19, 2015

Mobile Ads Analytics Company AppsFlyer Raises $20 Million

January 19, 2015

AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform

January 19, 2015

AppsFlyer: Creating the Mobile Ad Measurement Standard

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