Getting a full and accurate picture of the true value of your paid campaigns can be a challenge. Our incrementality solution simplifies the process of evaluating your marketing investments so you can make better decisions about your budget today, while identifying the best opportunities for growth for tomorrow.
The industry-leading solution for measuring incremental growth
Are you wondering if your marketing activities cannibalize your organic traffic? With incrementality, you get clear insights into the real value of your paid campaigns. This allows you to unlock their full potential, while simultaneously maximizing and growing your organic user base.
Whether it’s a new channel or an existing one, having a unified, unbiased view of your paid performance is central to making the right budget decisions. Incrementality lets you easily prove the impact of marketing channels by running experiments that provide insights into their incremental lift.
“With the help of AppsFlyer’s Incrementality solution, we were able to uncover critical insights and achieve better results, faster. By applying AppsFlyer’s incremental lift tests, we were able to scale our remarketing efforts with confidence.”
Incrementality can be hard to measure and challenging to understand. Discover how our solution can give you a comprehensive view of incremental lift without the complexity.
Easily segment your test and holdout groups and get full control of every stage of your experiments using our Incrementality solution.
Analyze the outcomes of your incremental lift tests in real-time and easily optimize your campaigns from one centralized dashboard.
Leverage your raw incrementality data and perform deeper analysis by integrating our solution directly with your own BI platform.
Run incrementality tests with more than 60 leading partners
Our solution gives you the power to unify all of your incremental performance data in one place
Incrementality testing creates an experiment in which the impact of a single ad/creative/campaign can be accurately measured. This is achieved by withholding a group of users (control group) from the specific ad you want to test while maintaining normal media exposure, including the same specific ad, for a larger group of users (test group).
Yes, our Incrementality solution is integrated with Facebook and over 60 other media partners including Google, Twitter, and Snap. You can run incrementality experiments simultaneously on as many channels as you like.
Incrementality and Last Click Attribution are two different approaches to marketing measurement that complement each other. Last Click is the most scalable and accurate approach to measuring ad influence on user actions. Yet, it cannot answer a number of important questions that incrementality can, and that’s why having both is key.
Yes, Incrementality can also be used to measure the value of your direct channels. In fact, direct channels are among the most easy to measurable channels, because of the amount of data you have about their existing customers.