It’s difficult to get an accurate picture of your marketing efforts when cost data is fragmented. We make it easy for you to see all of your cost data in one central place, by providing a robust cost API supported for every network and cost model.
Comprehensive cost data for smarter decisions
If your attribution data is wrong, your cost data is wrong. We do the hard work of tying together your cost and attribution data, so you can increase efficiency and accuracy while reducing the risk of mistakes.
Reliable data is one piece of the puzzle. Xpend lets you easily visualize your cost data with comprehensive dashboards and reports. Our cohort reports help you slice and dice your data, or pivot by different dimensions, for easy-to-digest insights.
There are many standards for cost data depending on the channel, source, and dimension. We built Xpend with the flexibility to extract cost data from any source, to make sure you always get the insights you need to maximize your ROI.
״Today, AppsFlyer’s cost aggregation solution has made meaningful improvements in the accuracy and granularity of cost data. We can now rely on cost data down to a specific country, source, campaign & site ID, and more, which is incredibly helpful for UA optimization.״
״Consolidating our mobile campaigns’ cost data into one platform with access to accurate attribution data has been extremely beneficial to my team. We can pull reports and make optimizations without hacking together or cross-referencing several different sources of data.״
״We’re proud to partner with AppsFlyer to offer apps a full view of cost and revenue, a key capability in performance marketing. Enabling accurate ROI calculations is a critical step towards increased efficiency and growth loop acceleration in a mobile app’s lifecycle.״
Reliable cost data means better marketing decisions. Explore how you can bring together and normalize all of your cost data to optimize ROI.
Get complete access to all of your cost data streamlined into an ETL process.
Standardized API for partners, enabling frictionless cost reporting for any network.
Use Ad Spend Ingestion to record cost from networks that don’t report cost data via API.
Enforce your IO for CPA and CPI payout calculations audiences.
Calculate each campaign’s eCPI, eCPA and ROI in real-time.
Comprehensive ad spend data for smarter decisions
Xpend provides you with 100% full coverage of your marketing spend.
CostETL is the best way to export your cost data. It provides a complete data export into an S3 bucket that includes all of your cost data at every level of granularity.
Xpend provides you with different methods to correct cost data, ensuring that the most up to date data is always available.
Cost data is available at the deepest granularity provided by partners, down to the side ID and keyword level.