array(13) { ["code"]=> string(2) "en" ["id"]=> string(1) "1" ["native_name"]=> string(7) "English" ["major"]=> string(1) "1" ["active"]=> string(1) "1" ["default_locale"]=> string(5) "en_US" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "en" ["missing"]=> int(0) ["translated_name"]=> string(7) "English" ["url"]=> string(52) "https://www.appsflyer.com/products/cost-aggregation/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/en.png" ["language_code"]=> string(2) "en" }

array(13) { ["code"]=> string(2) "fr" ["id"]=> string(1) "4" ["native_name"]=> string(9) "Français" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "fr-FR" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "fr" ["missing"]=> int(1) ["translated_name"]=> string(6) "French" ["url"]=> string(25) "https://www.appsflyer.com" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/fr.png" ["language_code"]=> string(2) "fr" }

array(13) { ["code"]=> string(2) "ja" ["id"]=> string(2) "28" ["native_name"]=> string(9) "日本語" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "ja-JP" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "ja" ["missing"]=> int(0) ["translated_name"]=> string(8) "Japanese" ["url"]=> string(55) "https://www.appsflyer.com/ja/products/cost-aggregation/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ja.png" ["language_code"]=> string(2) "ja" }

array(13) { ["code"]=> string(2) "ru" ["id"]=> string(2) "45" ["native_name"]=> string(14) "Русский" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "ru-RU" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "ru" ["missing"]=> int(0) ["translated_name"]=> string(7) "Russian" ["url"]=> string(55) "https://www.appsflyer.com/ru/products/cost-aggregation/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ru.png" ["language_code"]=> string(2) "ru" }

array(13) { ["code"]=> string(2) "es" ["id"]=> string(1) "2" ["native_name"]=> string(8) "Español" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "es-ES" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "es" ["missing"]=> int(0) ["translated_name"]=> string(7) "Spanish" ["url"]=> string(55) "https://www.appsflyer.com/es/products/cost-aggregation/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/es.png" ["language_code"]=> string(2) "es" }

array(13) { ["code"]=> string(7) "zh-hans" ["id"]=> string(2) "59" ["native_name"]=> string(12) "简体中文" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "zh-CN" ["encode_url"]=> string(1) "0" ["tag"]=> string(7) "zh-hans" ["missing"]=> int(1) ["translated_name"]=> string(20) "Chinese (Simplified)" ["url"]=> string(25) "https://www.appsflyer.com" ["country_flag_url"]=> string(57) "https://www.appsflyer.com/wp-content/uploads/flags/zh.png" ["language_code"]=> string(7) "zh-hans" }

array(13) { ["code"]=> string(2) "ko" ["id"]=> string(2) "29" ["native_name"]=> string(9) "한국어" ["major"]=> string(1) "0" ["active"]=> int(0) ["default_locale"]=> string(5) "ko-KR" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "ko" ["missing"]=> int(0) ["translated_name"]=> string(6) "Korean" ["url"]=> string(55) "https://www.appsflyer.com/ko/products/cost-aggregation/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/ko.png" ["language_code"]=> string(2) "ko" }

array(13) { ["code"]=> string(2) "de" ["id"]=> string(1) "3" ["native_name"]=> string(7) "Deutsch" ["major"]=> string(1) "1" ["active"]=> int(0) ["default_locale"]=> string(5) "de_DE" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "de" ["missing"]=> int(0) ["translated_name"]=> string(6) "German" ["url"]=> string(55) "https://www.appsflyer.com/de/products/cost-aggregation/" ["country_flag_url"]=> string(88) "https://www.appsflyer.com/wp-content/plugins/sitepress-multilingual-cms/res/flags/de.png" ["language_code"]=> string(2) "de" }

array(13) { ["code"]=> string(2) "pt" ["id"]=> string(2) "65" ["native_name"]=> string(10) "Portuguese" ["major"]=> string(1) "0" ["active"]=> int(0) ["default_locale"]=> string(5) "pt-PT" ["encode_url"]=> string(1) "0" ["tag"]=> string(2) "pt" ["missing"]=> int(0) ["translated_name"]=> string(10) "Portuguese" ["url"]=> string(55) "https://www.appsflyer.com/pt/products/cost-aggregation/" ["country_flag_url"]=> string(60) "https://www.appsflyer.com/wp-content/uploads/flags/pt-br.png" ["language_code"]=> string(2) "pt" }

COST AGGREGATION

Understand your true mobile ROI

Our cost aggregation solution, Xpend, gives you the accurate and holistic insights you need to understand and optimize your marketing budget

Comprehensive cost data for smarter decisions

Get a complete view of your marketing spend

It’s difficult to get an accurate picture of your marketing efforts when cost data is fragmented. We make it easy for you to see all of your cost data in one central place, by providing a robust cost API supported for every network and cost model.

Tie your cost data to accurate measurement

If your attribution data is wrong, your cost data is wrong. We do the hard work of tying together your cost and attribution data, so you can increase efficiency and accuracy while reducing the risk of mistakes.

Simplify complex data

Reliable data is one piece of the puzzle. Xpend lets you easily visualize your cost data with comprehensive dashboards and reports. Our cohort reports help you slice and dice your data, or pivot by different dimensions, for easy-to-digest insights.

Discover a flexible approach to cost aggregation

There are many standards for cost data depending on the channel, source, and dimension. We built Xpend with the flexibility to extract cost data from any source, to make sure you always get the insights you need to maximize your ROI.

Don’t just take our word for it

Key features

Reliable cost data means better marketing decisions. Explore how you can bring together and normalize all of your cost data to optimize ROI.

Cost ETL

Get complete access to all of your cost data streamlined into an ETL process.

InCost API

Standardized API for partners, enabling frictionless cost reporting for any network.

File ingestion

Use Ad Spend Ingestion to record cost from networks that don’t report cost data via API.

Audience Metrics - Cost Aggregation Icon

Payout rules

Enforce your IO for CPA and CPI payout calculations audiences.

Real-time cost

Calculate each campaign’s eCPI, eCPA and ROI in real-time.

Comprehensive ad spend data for smarter decisions

Xpend provides you with 100% full coverage of your marketing spend.

Cost Aggregation by AppsFlyer:: Comprehensive ad spend data

Frequently asked questions

How can I export my cost data?

CostETL is the best way to export your cost data. It provides a complete data export into an S3 bucket that includes all of your cost data at every level of granularity.