Our cost aggregation solution, Xpend, gives you the accurate and holistic insights you need to understand and optimize your marketing budget
It’s difficult to get an accurate picture of your marketing efforts when cost data is fragmented. We make it easy for you to see all of your cost data in one central place, by providing a robust cost API supported for every network and cost model.
If your attribution data is wrong, your cost data is wrong. We do the hard work of tying together your cost and attribution data, so you can increase efficiency and accuracy while reducing the risk of mistakes.
Reliable data is one piece of the puzzle. Xpend lets you easily visualize your cost data with comprehensive dashboards and reports. Our cohort reports help you slice and dice your data, or pivot by different dimensions, for easy-to-digest insights.
There are many standards for cost data depending on the channel, source, and dimension. We built Xpend with the flexibility to extract cost data from any source, to make sure you always get the insights you need to maximize your ROI.
Reliable cost data means better marketing decisions. Explore how you can bring together and normalize all of your cost data to optimize ROI.
Get complete access to all of your cost data streamlined into an ETL process.
Standardized API for partners, enabling frictionless cost reporting for any network.
Use Ad Spend Ingestion to record cost from networks that don’t report cost data via API.
Enforce your IO for CPA and CPI payout calculations audiences.
Calculate each campaign’s eCPI, eCPA and ROI in real-time.
Xpend provides you with 100% full coverage of your marketing spend.
CostETL is the best way to export your cost data. It provides a complete data export into an S3 bucket that includes all of your cost data at every level of granularity.
Xpend provides you with different methods to correct cost data, ensuring that the most up to date data is always available.
Cost data is available at the deepest granularity provided by partners, down to the side ID and keyword level.
