Android Dating - Overall apps in Brazil

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
9.29%

Average

18.3-5%

Best

Installs

Install split by type
38%

Organic

62%

Non-Organic

Number of installs
19,261-18%

Overall

7,975-8%

Organic

15,654-6%

Non-Organic

Engagement

Retention rates
Stickiness (DAU/MAU)
11.7%5%

Average

18.2%4%

Best

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Revenue

Media cost & budget

Cost per install (CPI)
$0.27-4%

Average

App install ad spend
$4,038-19%

Average

Install fraud

Fraud rate
4.0%-32%

Average

Recommended media partners in Latin America

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Meta Ads

3

Xiaomi

4

Digital Turbine

5

TikTok For Business

6

AppLovin

7

Mintegral International Limited

8

Criteo

9

Twitter

10

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