Android Dating - Overall apps in Vietnam

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Showing data for Southeast Asia (thresholds for Vietnam not met)

Installs per mille (IPM)
5.0-17%

Average

11.6-35%

Best

Installs

Number of installs
24,33599%

Non-Organic

4,081-10%

Organic

24,799-10%

Overall

Engagement

Retention rates

Showing data for Southeast Asia (thresholds for Vietnam not met)

Uninstall rate (Day 30)
55.0%

Average

0.5%

Best

Showing data for Southeast Asia (thresholds for Vietnam not met)

Stickiness (DAU/MAU)
11.2%8%

Average

19.4%5%

Best

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Revenue

Showing data for Southeast Asia (thresholds for Vietnam not met)

In-app purchase revenue split by type
71%

Organic

29%

Non-Organic

Remarketing

Showing data for Southeast Asia (thresholds for Vietnam not met)

Conversion split by marketing activity type
86%

Non-organic installs

14%

Remarketing Conversions

Showing data for Southeast Asia (thresholds for Vietnam not met)

Number of remarketing conversions
15,666

Conversions

Media cost & budget

Showing data for Southeast Asia (thresholds for Vietnam not met)

Cost per install (CPI)
$0.55-11%

Average

App install ad spend
$6,946-33%

Average

Install fraud

Fraud rate
6.6%21%

Average

Recommended media partners in Southeast Asia

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Meta Ads

3

vivo

4

TRANSSION

5

Liftoff Accelerate

6

HUAWEI Ads

7

TikTok For Business

8

Xiaomi

9

OPPO

10

Mintegral International Limited

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