Android Dating - Overall apps in Vietnam

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Showing data for Southeast Asia (thresholds for Vietnam not met)

Installs per mille (IPM)
4.2-17%

Average

11.1-11%

Best

Installs

Number of installs
32,67767%

Overall

5,00420%

Organic

17,93310%

Non-Organic

Engagement

Retention rates

Showing data for Southeast Asia (thresholds for Vietnam not met)

Uninstall rate (Day 30)
49.5%-19%

Average

0.6%-9%

Best

Stickiness (DAU/MAU)
10.6%-14%

Average

17.0%-9%

Best

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Revenue

Showing data for Southeast Asia (thresholds for Vietnam not met)

Purchases per paying user
3.6

Average

4.7

Best

Showing data for Southeast Asia (thresholds for Vietnam not met)

In-app purchase revenue split by type
55%

Organic

45%

Non-Organic

Media cost & budget

Cost per install (CPI)
$0.42

Average

App install ad spend
$6,14116%

Average

Recommended media partners in Southeast Asia

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Meta Ads

3

vivo

4

TRANSSION

5

Liftoff Accelerate

6

HUAWEI Ads

7

TikTok For Business

8

Xiaomi

9

OPPO

10

Mintegral International Limited

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