Android OTT and Live Streaming - Overall apps in the United States

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
2.953%

Average

8.418%

Best

Installs

Install split by type
51%

Organic

49%

Non-Organic

Number of installs
13,0768%

Organic

42,0224%

Overall

26,98326%

Non-Organic

Engagement

Retention rates
Stickiness (DAU/MAU)
10.9%-6%

Average

16.0%-3%

Best

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Revenue

In-app purchase revenue split by type
38%

Organic

62%

Non-Organic

Remarketing

Conversion split by marketing activity type
58%

Non-organic installs

42%

Remarketing Conversions

Number of remarketing conversions
19,29120%

Conversions

Media cost & budget

Cost per install (CPI)
$3.99

Average

App install ad spend
$65,567

Average

Install fraud

Fraud rate
13.3%3%

Average

Owned Media

Data includes both iOS and Android devices

Return on Experience (ROX)

Click to install
3%

Social-to-app

13%

Web-to-app

Share of paying users
13%

Web-to-app

Recommended media partners in North America

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Xiaomi

3

Meta Ads

4

AppLovin

5

Aura

6

Snapchat

7

Mintegral International Limited

8

MOLOCO

9

TikTok For Business

10

Unity Ads

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