How apps were grouped
Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs
Average
Best
Organic
Non-Organic
Overall
Non-organic installs
Remarketing Conversions
Conversions
Data includes both iOS and Android devices
Social-to-app
Web-to-app
Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)
1
Google Ads
2
Xiaomi
3
Meta Ads
4
AppLovin
5
Aura
6
Snapchat
7
Mintegral International Limited
8
MOLOCO
9
TikTok For Business
10
Unity Ads