Android OTT apps in Thailand

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Installs

Number of installs
111,891-4%

Overall

Engagement

Retention rates

Showing data for Southeast Asia (thresholds for Thailand not met)

Uninstall rate (Day 30)
20.2%-24%

Average

0.5%-22%

Best

Stickiness (DAU/MAU)
12.6%2%

Average

15.1%

Best

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Remarketing

Showing data for Southeast Asia (thresholds for Thailand not met)

Conversion split by marketing activity type
54%

Non-organic installs

46%

Remarketing Conversions

Showing data for Southeast Asia (thresholds for Thailand not met)

Number of remarketing conversions
271,089-33%

Conversions

Install fraud

Fraud rate
10.5%181%

Average

Owned Media

Data includes both iOS and Android devices

Return on Experience (ROX)

Showing data for Southeast Asia (thresholds for Thailand not met)

Click to install
3%

Social-to-app

Recommended media partners in Southeast Asia

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Meta Ads

3

vivo

4

TRANSSION

5

Liftoff Accelerate

6

HUAWEI Ads

7

TikTok For Business

8

Xiaomi

9

OPPO

10

Mintegral International Limited

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