Android OTT apps in the United States

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Installs

Install split by type
48%

Organic

52%

Non-Organic

Number of installs
52,031

Non-Organic

62,022

Organic

104,627

Overall

Engagement

Retention rates
Stickiness (DAU/MAU)
9.8%

Average

13.2%

Best

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Install fraud

Fraud rate
10.0%

Average

Recommended media partners in North America

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

Xiaomi

3

Meta Ads

4

AppLovin

5

Aura

6

Snapchat

7

Mintegral International Limited

8

MOLOCO

9

TikTok For Business

10

Unity Ads

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