Android Hypercasual - Overall apps in Ethiopia

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
26.4-18%

Average

41.6-20%

Best

Installs

Number of installs
6,6553%

Overall

2,292-7%

Non-Organic

1,975-1%

Organic

Engagement

Retention rates

Showing data for Africa (thresholds for Ethiopia not met)

Stickiness (DAU/MAU)
7.0%9%

Average

8.9%9%

Best

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Revenue

Revenue Per Mille
$1.0575%

Average

$2.6590%

Best

Media cost & budget

App install ad spend
$40.009%

Average

Install fraud

Fraud rate
0.5%

Average

Recommended media partners in Africa

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Mintegral International Limited

2

Google Ads

3

AppLovin

4

ironSource

5

Unity Ads

6

Meta Ads

7

TikTok For Business

8

adjoe

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