Android Hypercasual - Overall apps in India

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
29.13%

Average

55.2

Best

Installs

Install split by type
22%

Organic

78%

Non-Organic

Number of installs
30,607-6%

Non-Organic

12,516-3%

Organic

43,612-9%

Overall

Engagement

Retention rates
Uninstall rate (Day 30)
38.0%-5%

Average

0.5%-30%

Best

Stickiness (DAU/MAU)
6.6%

Average

8.8%

Best

Get our monthly newsletter for updated data alerts and unique insights you won’t get anywhere!

Revenue

Purchases per paying user
7.311%

Average

24.86%

Best

Revenue Per Mille
$0.44

Average

$1.14

Best

Media cost & budget

App install ad spend
$418.71-19%

Average

Recommended media partners in Indian Subcontinent

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Mintegral International Limited

2

Google Ads

3

Unity Ads

4

AppLovin

5

ironSource

6

Liftoff Direct

7

Aura

8

Appnext

9

Meta Ads

10

TikTok For Business

Ready to start making good choices?

Ready to start making good choices?
Subscribe

Subscribe for the latest data, insights, and trends - updated every month!

What you’ll get:
  • Movers & shakers per category and metric
  • Overall insights across multiple markets

Thanks!