Android M3-Meta apps in the United States

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
6.415%

Average

10.47%

Best

Installs

Install split by type
39%

Organic

61%

Non-Organic

Number of installs
39,04647%

Non-Organic

7,106-7%

Organic

25,26220%

Overall

Engagement

Retention rates
Stickiness (DAU/MAU)
19.4%-7%

Average

27.8%-4%

Best

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Revenue

Revenue Per Mille
$19.02

Average

$43.20

Best

Media cost & budget

Cost per install (CPI)
$6.20-26%

Average

App install ad spend
$147,297-15%

Average

Recommended media partners in North America

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

AppLovin

3

Unity Ads

4

Influence Mobile

5

Meta Ads

6

adjoe

7

Mistplay

8

Digital Turbine

9

MOLOCO

10

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