Android Match - Overall apps in Nepal

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
6.6

Average

13.2

Best

Installs

Number of installs
9,982-3%

Overall

3,777-4%

Organic

4,919-42%

Non-Organic

Engagement

Retention rates

Showing data for Indian Subcontinent (thresholds for Nepal not met)

Uninstall rate (Day 30)
31.4%24%

Average

0.5%-98%

Best

Showing data for Indian Subcontinent (thresholds for Nepal not met)

Stickiness (DAU/MAU)
12.5%5%

Average

18.7%9%

Best

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Revenue

Showing data for Indian Subcontinent (thresholds for Nepal not met)

Purchases per paying user
55.751%

Average

210.328%

Best

Revenue Per Mille
$0.363%

Average

$1.1211%

Best

Showing data for Indian Subcontinent (thresholds for Nepal not met)

In-app purchase revenue split by type
39%

Organic

61%

Non-Organic

Remarketing

Showing data for Indian Subcontinent (thresholds for Nepal not met)

Conversion split by marketing activity type
90%

Non-organic installs

10%

Remarketing Conversions

Showing data for Indian Subcontinent (thresholds for Nepal not met)

Number of remarketing conversions
9,871-18%

Conversions

Media cost & budget

Cost per install (CPI)
$0.0629%

Average

App install ad spend
$273.24

Average

Install fraud

Fraud rate
0.8%25%

Average

Recommended media partners in Indian Subcontinent

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

AppLovin

3

Unity Ads

4

Meta Ads

5

MOLOCO

6

Mintegral International Limited

7

Xiaomi

8

ironSource

9

OPPO

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