Android Match - Overall apps in United Arab Emirates

Data displayed represents the average per app unless stated otherwise.  Learn more - read our FAQs

Campaign

Installs per mille (IPM)
7.4-17%

Average

12.3-44%

Best

Installs

Install split by type
34%

Organic

66%

Non-Organic

Number of installs
4,285-24%

Non-Organic

8,241-7%

Overall

2,407

Organic

Engagement

Retention rates

Showing data for Middle East (thresholds for United Arab Emirates not met)

Uninstall rate (Day 30)
24.9%8%

Average

2.4%7%

Best

Showing data for Middle East (thresholds for United Arab Emirates not met)

Stickiness (DAU/MAU)
14.5%

Average

22.2%-4%

Best

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Revenue

Revenue Per Mille
$2.41-14%

Average

$8.65-15%

Best

Showing data for Middle East (thresholds for United Arab Emirates not met)

In-app purchase revenue split by type
29%

Organic

71%

Non-Organic

Media cost & budget

Cost per install (CPI)
$0.75-16%

Average

App install ad spend
$2,616-37%

Average

Install fraud

Fraud rate
2.4%-54%

Average

Recommended media partners in Middle East

Rankings based on Edition 17 of The AppsFlyer Performance Index (H1 2024)

Android Index

1

Google Ads

2

AppLovin

3

Unity Ads

4

Meta Ads

5

TikTok For Business

6

MOLOCO

7

Mintegral International Limited

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